Key Account Executive (FMCG, General Trade)
We are looking for a results-driven Key Account Executive to manage and grow relationships with key customers. This role focuses on driving sales performance, executing account plans for General Trade, and ensuring excellent service delivery to maximize revenue and long-term partnerships.
Key Responsibilities
Account Management
Support the management of key customer accounts to achieve sales targets
Build strong relationships with buyers and stakeholders
Act as the main point of contact for day-to-day account operations
Sales & Revenue Growth
Execute sales plans and promotional activities to drive revenue growth
Identify opportunities for upselling, cross-selling, and range expansion
Monitor sales performance and take corrective actions where needed
Trade & Promotion Execution
Plan and implement trade promotions, pricing strategies, and in-store activities
Ensure timely execution of campaigns across retail channels
Work closely with merchandising teams to optimize product visibility
Data Analysis & Reporting
Track sales data, forecast demand, and analyze performance trends
Prepare regular reports on account performance and insights
Use data to support decision-making and improve outcomes
Cross-Functional Collaboration
Coordinate with marketing, supply chain, and operations teams
Ensure product availability, timely delivery, and issue resolution
Support new product launches and distribution expansion
Customer Service Excellence
Address customer queries and resolve issues promptly
Maintain high levels of customer satisfaction and retention
Requirements:
1-2 years of experience in sales, account management with FMCG/retail industry background
Experience handling modern trade or key account management is an advantage
Strong communication and negotiation skills
Good analytical and problem-solving abilities
Proficiency in Excel and sales reporting tools
Ability to multitask and work in a fast-paced environment