Retail Partner Activation Specialist
About the role
Act as the key liaison between Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness, and retail excellence.
Key responsibilities
Execute the rollout of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports.
Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level.
Ensure partner stores strictly follow brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation.
Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules.
Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement.
Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively escalate any risks, bottlenecks, or supply delays to management.
About you
Diploma or Degree in Marketing, Business, Retail Management or a related discipline
3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management
Experience working with wholesale partners or fashion or consumer retail sector is preferred
Strong project management, stakeholder coordination and problem-solving skills
Commercially minded with strong attention to detail and the ability to manage multiple priorities
Strong written and verbal communication skills, with proficiency in Microsoft Office
Independent, proactive and comfortable conducting regular store visits