Assistant Manager (Marketing & Promotion- Mall) (4 months contract) (Katong)

Job Purpose

To plan and execute integrated marketing campaigns, promotional activities, events and partnerships that enhance the mall’s brand presence, drive shopper traffic, increase tenant sales and improve customer engagement. The role also oversees digital marketing channels, advertising revenue opportunities and casual leasing activities to support the mall’s overall business objectives.

Key Responsibilities

• Plan, execute and evaluate marketing campaigns, promotions and strategic partnerships, ensuring alignment with established KPIs, budgets and ROI targets.

• Conduct post-campaign evaluations, monitor marketing expenditure and prepare monthly performance reports to support business analysis and campaign optimisation.

• Collaborate with internal stakeholders, tenants, agencies, vendors and community partners to coordinate marketing initiatives and promote mall activities.

• Develop and implement joint marketing campaigns and promotional partnerships with tenants to drive shopper traffic, sales and customer engagement.

• Manage the mall’s social media platforms and integrate digital marketing initiatives with on-site promotions and activities.

• Monitor social media engagement, customer feedback and online conversations to identify opportunities to enhance the mall’s brand image and customer experience.

• Maintain and update digital content across the mall’s website, directories, digital screens and social media platforms, ensuring accuracy and consistency.

• Identify and develop revenue-generating opportunities through advertising spaces, sponsorships, brand collaborations and other marketing partnerships.

• Manage casual leasing of atrium spaces, kiosks and advertising areas, including roadshows, pop-up stores, exhibitions and experiential marketing activations.

• Plan, coordinate and execute mall events, festive campaigns, community engagement programmes and publicity activities.

• Respond to and coordinate enquiries, feedback and complaints from shoppers, tenants, business partners and members of the public, ensuring timely follow-up and resolution.

• Work closely with Operations and Tenant Management teams to support mall-wide initiatives, new tenant openings, asset enhancement projects and overall business goals.

• Prepare marketing proposals, presentation decks, management reports and post-event evaluations for internal management and external stakeholders.

• Monitor and analyse shopper traffic, tenant sales performance and campaign results to identify business opportunities and recommend improvements.

Requirements

• Degree in Mass Communications, Marketing, Business or a related discipline.

• Preferably 2–3 years of relevant experience in mall marketing, retail marketing, promotions or a similar capacity.

• Creative, resourceful and proactive, with strong interpersonal and relationship management skills.

• Excellent written and verbal communication skills, with the ability to engage effectively with different stakeholders.

• Proficient in Microsoft Office applications, social media platforms and relevant digital marketing tools.

• Strong organisational, project management and multitasking skills, with the ability to work independently and efficiently.

• Self-motivated, adaptable and able to perform under pressure in a fast-paced environment.

• Analytical and results-oriented, with the ability to interpret campaign performance data, manage budgets and meet tight deadlines.

• Knowledge of Adobe Experience Manager (AEM) and SAP will be an added advantage.

• Willingness to work in a dynamic retail environment, including weekends or public holidays when required for mall events and promotional activities.

We regret to inform that only shortlisted candidates will be notified.

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