Assistant Manager/Senior Executive - E-commerce & Digital Activation
About the role
We are looking for an E-commerce & Digital Channels professional to run day-to-day operations for our multi-brand portfolio across marketplaces and our brand.com site, as well as manage our Instagram, YouTube, and TikTok accounts. You will work closely with an overseas back-end team supporting our sites.
Key responsibilities
Run daily store operations on marketplaces (e.g., Shopee, Lazada, Zalora) and our brand.com site
Own product listings across brands including content quality, pricing, stock sync, and category compliance
Maintain store health including account ratings, policy compliance, customer inquiries, returns, and disputes
Track orders from checkout to delivery and resolve logistics exceptions with 3PL partners
Plan and execute platform mega-sales (e.g., 9.9, 11.11, 12.12), vouchers, flash deals, and ad placements
Manage the promotional calendar and pricing to balance sell-through and margin
Oversee on-platform ad budgets, report ROAS, and collaborate with brand/product teams on assortment, hero products, and stock planning
Serve as the Singapore point of contact for the overseas back-end team and raise clear requests, set priorities, and track delivery against agreed SLAs
Test site changes, report bugs with clear replication steps, and maintain current process documentation
Own brand social media accounts including the content calendar, posting, community engagement, and growth on Instagram, YouTube, and TikTok
About you
Minimum Diploma in business, marketing, e-commerce, digital media, supply chain, or a related field
3 to 5 years experience for Senior Executive; 5 to 8 years for Assistant Manager in e-commerce operations
Hands-on experience simultaneously running a multi-brand marketplace presence and a brand.com store
Proven track record of running marketplace sales campaigns, mega-sale events, and brand social media accounts linked to sales
Experience collaborating with overseas back-end or shared-services teams across time zones
Strong command of marketplace seller tools and brand.com platforms (e.g., Shopify, Magento, WooCommerce)
Proficiency in Advanced Excel/Google Sheets; familiarity with Google Analytics or BI tools is a plus
Working knowledge of content tools (e.g., CapCut, Canva) and platform analytics
Clear written English, highly organized, and detail-oriented with the ability to manage multiple brands and deadlines
For Assistant Manager level: Ability to guide junior team members and manage vendors/agencies