Assistant Trade Marketing Manager
About the role
The Assistant Trade Marketing Manager supports the Retail Sales and Trade Marketing Director in developing and executing trade marketing initiatives across Retail and Food Service channels. The role works closely with Sales, Retail, brand partners, agencies and external vendors to deliver effective campaigns, promotional activities and sales support materials that strengthen brand presence and drive business growth.
Key responsibilities
Trade Marketing & Sales Support
Assist in planning and executing marketing campaigns, trade promotions and brand activations for the company’s core and third-party brands.
Work closely with Sales teams to develop trade decks, product catalogues, point-of-sale materials, online advertisements and other sales support materials.
Coordinate with brand partners, agencies and vendors to ensure timely and effective campaign execution.
Develop and manage promotional and advertising materials across digital, print and social media channels.
Monitor campaign performance and provide post-campaign analysis and recommendations.
Retail Marketing
Develop and execute marketing initiatives to drive showroom traffic, customer engagement and sales.
Coordinate showroom campaigns, events, promotions and product launches.
Oversee retail merchandising and point-of-sale displays to ensure effective product presentation and brand consistency.
Work with the Retail and Sales teams to identify opportunities to enhance the customer experience and sales performance.
Marketing Apps Maintenance
Assist in managing the marketing budget and track spending against approved plans.
Coordinate marketing activations, promotional activities and events within agreed timelines and budgets.
Evaluate the effectiveness and ROI of marketing activities and recommend improvements.
Digital & Marketing App Management
Coordinate the maintenance and enhancement of company marketing and sales applications, including Food Service CRM, Food Service Ordering App and Merchandiser App.
Liaise with external agencies on bug fixes, system enhancements, content updates and platform optimisation.
Gather user feedback and coordinate improvements to enhance functionality and user experience.
Job Requirements
Bachelor's degree in Marketing, Business, Communications or a related discipline.
Minimum 4–6 years of relevant experience in trade marketing, retail marketing, brand marketing or a similar role.
Experience in FMCG, food, retail or consumer goods is preferred.
Strong project management, communication and stakeholder management skills.
Good understanding of trade promotions, retail merchandising and marketing campaigns.
Experience managing agencies, vendors and third-party brand partners.
Strong analytical and organisational skills with good attention to detail.
Proficient in Microsoft Office, particularly PowerPoint and Excel.
Creative, commercially minded, proactive and hands-on.
Able to manage multiple projects and work effectively in a fast-paced environment.