Brand Executive, Haircare (Lucido-L, Naturelab Tokyo and myBoostars)

About us

Established in 1927, Mandom Corporation is a trusted Japanese manufacturer and distributor of personal care and beauty products. Some of our leading brands include: GATSBY, LUCIDO-L, Diane and Heroine Make. From grooming to everyday essentials, our products are made with quality in mind. As a company which focuses on Oyakudachi (dedication to service), we strive to deliver high quality products at affordable prices, helping people look and feel their best every day.

About the role

As the Brand Executive for the Haircare category, you will take the lead in managing all marketing activities for the brands under your portfolio. Reporting directly to the Marketing Manager, you will be responsible for steering the growth and development of Lucido-L, Naturelab Tokyo and myBoostars.

You will be part of a young, dynamic and collaborative marketing team within a company culture that values teamwork and mutual support. This role offers hands-on exposure and a rewarding journey in building strong, consumer-loved brands.

Brand Management

• Support the planning and execution of marketing activities to run integrated marketing campaigns (i.e. media buy, public relations and trade marketing) to drive commercial growth

• Support in developing and implementing marketing initiatives by working with internal and external stakeholders to ensure campaign timelines are met

• Assist in managing marketing budgets, invoices and other administrative processes related to brand activities

Digital Marketing

•  Spearhead content creation for assigned brands’ websites, social media and e-commerce pages

• Analyse website and social media content performances

• Monthly audit of assigned brands’ websites and e-commerce pages

 Trade Marketing

• Work closely with Sales team for trade marketing needs to enhance store visibility and develop retailer-specific plans to meet business objectives

• Liaising with vendors to ensure timely execution of deliverables

• Plan and execute in store POSMs and brands’ in-store events

Operations

• Oversee operational and administrative support for new product launches, promotional campaigns and other brand communication activities

• Plan and execute sampling activities and promotion giveaways

• Preparation of copy and design briefs for product labels

• Prepare and consolidate marketing reports, performance summaries, and presentations, including basic analysis of marketing performance to support business reviews and decision-making

Who we are looking for

• Relevant Bachelor’s Degree in Marketing, Business Administration, Communications and New Media

• 1 to 2 years of experience in product management, formulating marketing strategies and executing marketing campaigns; preferably in the FMCG industry

• Prior experience working with brand agencies

• Experience in planning and executing digital marketing campaigns, such as SEO/SEM, email marketing, social media marketing and display advertising will be an added advantage

• Relevant content creation experience will be an added advantage

• Able to work well in a fast-paced environment and demonstrate multi-tasking abilities

• Creative, innovative, self-motivated and able to work independently