Brand Marketing Manager
About the role
Lead and manage daily operations across an in-house team including Live Streaming support, Graphic Designer, Purchaser, and Admin. Plan and execute innovative promotional mechanics to drive GMV and expand market reach. Guide creative direction and brand storytelling in collaboration with the Designer, upgrading overall visual identity and product presentation across all consumer touchpoints. Work closely with Purchasing to align demand forecasting, inventory planning, and promotion rollouts. Monitor campaign ROAS, platform traffic, conversion rates, and sales targets, continuously refining marketing strategies.
Key responsibilities
Oversee and coordinate daily operations across the in-house team
Plan and execute innovative promotional mechanics including Payday sales, Mega campaigns, bundle deals, flash sales, and live streaming special offers
Guide creative direction and brand storytelling in collaboration with the Designer
Upgrade overall visual identity and product presentation across all consumer touchpoints
Work closely with Purchasing to align demand forecasting, inventory planning, and promotion rollouts
Monitor campaign ROAS, platform traffic, conversion rates, and sales targets
Continuously refine marketing strategies based on performance data
About you
3–5+ years of experience in Brand Marketing, E-commerce Campaign Planning, or FMCG/Retail management
Proven leadership capability with experience managing cross-functional creative, operational, and support staff
Strong commercial acumen with a track record of conceptualizing high-converting promotions and upgrading brand perception
Self-motivated, hands-on, and able to thrive in a fast-paced entrepreneurial environment