Business Development Executive (E-Commerce & Digital Sales)
About the role
We are looking for a proactive and commercially minded Business Development Executive to grow the Company's online sales and digital presence. This role offers the opportunity to manage e-commerce platforms, execute digital marketing initiatives and develop new sales channels and business partnerships. The successful candidate will work closely with internal teams to strengthen brand visibility, improve online sales performance and support the Company's business expansion.
Key responsibilities
1. E-Commerce & Online Sales
Manage the Company's e-commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop, etc.
Maintain product listings, pricing, promotional campaigns, product information and online merchandising.
Monitor online sales performance, inventory updates, customer enquiries and order fulfilment in coordination with relevant departments.
Identify opportunities to improve online conversion, customer experience and sales growth.
2. Digital Marketing & Brand Development
Plan and execute digital marketing initiatives to increase brand awareness, customer engagement and online sales.
Manage the Company's social media channels, including Facebook, Instagram, TikTok and LinkedIn, where relevant.
Coordinate digital advertisements, promotional campaigns and marketing content.
Review campaign results and recommend improvements based on performance data and market trends.
3. Business Development & Retail Market Expansion
Identify and develop new business opportunities across supermarkets, retail channels, distributors, corporate customers and online marketplaces.
Support the Company's future business expansion plans into the retail market, including market entry strategies, channel development and partnership opportunities.
Build and maintain relationships with retail customers, distributors and strategic business partners.
Conduct market research, competitor benchmarking and consumer trend analysis to identify growth opportunities.
Support new product launches, trade exhibitions, retail promotions and other business development initiatives.
4. Business Analytics, Reporting & Cross-Department Coordination
Analyse sales, e-commerce, customer and market data using Excel and other relevant data analytics tools to identify trends, business opportunities and areas for improvement.
Prepare regular sales performance reports, dashboards and data-driven insights to support business planning, sales forecasting and Management decision-making.
Monitor sales trends, campaign effectiveness, product performance and channel profitability, where applicable, and recommend improvement strategies.
Coordinate with internal departments to support order fulfilment, inventory planning, customer service and promotional execution.
Recommend data-driven improvements to sales strategies, operational efficiency and customer experience.
Perform other relevant duties as assigned by Management.
About you
Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing or a related discipline.
Minimum 3 years of relevant experience in e-commerce, online sales, digital marketing or business development.
Hands-on experience with platforms such as Shopify, Shopee, Lazada or TikTok Shop will be an advantage.
Familiarity with social media management, digital advertising, SEO, Google Analytics or Meta Business Suite is preferred.
Experience in FMCG, food manufacturing, consumer products, modern trade or retail distribution will be an advantage.
Good communication, interpersonal, data analytical and coordination skills.
Proactive, commercially minded and able to manage multiple priorities independently.