Business Development Manager

Company Overview

HOMIE is Singapore’s homegrown trusted brand producing andsupplying quality baby essentials for parents who want the best. Happy Baby,Happy Mummy!

Job Summary

Drive business growth by leading sales strategies, managingclient relationships, and executing omni-channel sales operations to exceedrevenue targets in the baby products and consumer goods sector.

Responsibilities

• Develop and execute business development strategies across regional target markets to drive strategic growth


• Identify, initiate, and manage new client relationships from first contact through successful conversion


• Own the end-to-end sales lifecycle, including pipeline development, proposal preparation, and contract negotiation


• Build and maintain a strong sales pipeline to consistently achieve and exceed revenue targets


• Proactively generate new business opportunities with a hunter mindset while expanding existing client accounts


• Act as a trusted advisor by understanding client needs and presenting tailored solutions aligned with company offerings


• Establish and maintain strong relationships with senior stakeholders, including C-level executives and key decision-makers


• Lead bid and proposal processes in collaboration with internal teams such as operations, compliance, and product management


• Coordinate with cross-functional teams to ensure smooth onboarding and delivery of client solutions


• Conduct market, customer, and competitor analyses to identify trends, opportunities, and growth areas


• Support sales and marketing campaigns, industry events, and client engagements to increase brand awareness and lead generation


• Establish and manage omni-channel sales operations in Singapore, including exhibitions, atrium sales, and B2B channels, ensuring timely achievement of targets

Required competencies and certifications

• Degree in Business Administration, Marketing, or related discipline


• Proven experience in business development, sales, or relationship management within relevant industries


• Minimum 3 years of industry experience in business development or sales


• Demonstrated track record of meeting and exceeding sales targets in a structured, goal-oriented environment


• Strong commercial acumen to identify opportunities and deliver client-focused solutions


• Excellent communication and presentation skills to clearly articulate value propositions


• Experience managing proposals, negotiations, and coordinating cross-functionally


• High self-motivation, independence, and initiative with a results-driven mindset


• Strong customer focus with the ability to build long-term relationships and trust

Preferred competencies and qualifications

• Experience in FMCG, retail, e-commerce, baby products, or consumer goods industries


• Proven ability to establish new distribution channels and strategic partnerships


• Strong negotiation and contract management skills