Business Development Senior Executive / Asst Manager (Food Service / HoReCa)

About the Company

Nanyang Beverage is a Singapore-based manufacturer of instant beverages and distributor of Killiney-branded food merchandise. Part of the Gourmet Supplies (GS), the GS Group is a food and beverage distribution group of companies based in Singapore that covers multiple channels including Modern/General Trade, E-commerce, Vending, Export and Food Service/HoReCa. Apart of its trading business in beverage distribution, the GS Group and its affiliates also carry and manage house brands including Killiney merchandise, TropicFarmers, Golden Trishaw, Haus Brew, Pod Labs, DreamRice, Drinks Nation etc.

About the role

Nanyang Beverage is seeking a Business Development Senior Exec / Asst Manager with a focus on the Food Service / HoReCa segment, to grow and manage the group's businesses in both trading and house brands' expansion. You will be offered hands-on experience to work on potential export deals, participate in new product development, commercialization as well as execution of deals and partnerships with external organizations.

Key responsibilities

1) Platform & Operations Management

• Manage day-to-day operations across all food service & HoReCa customer channels including product listings, pricing, B2B promotions, and content optimisation.

• Oversee order processing, fulfilment coordination, and returns management to ensure timely delivery and a seamless customer experience.

• Manage customer relationship building and enquiries, maintaining high service ratings and brand reputation.

• Ensure overall sales target are met through planning, forecasting, marketing and collaboration with internal teams.

• Main liaison with respective food service/HoReCa KAMs and other B2B partners.

2) Sales & Marketing

• Develop and execute sales strategies to drive revenue growth, improve product visibility, and maximise channel-specific opportunities (e.g. cross-selling across trading and house brands).

• Plan and run channel-specific marketing initiatives to acquire and retain customers.

3) Analytics & Reporting

• Monitor and analyse COGS review, sales performance, conversion rates; present actionable insights and regular reports to management.

• Stay current on food service/HoReCa trends and competitor activity to identify growth opportunities.

4) Cross-Functional Coordination

• Coordinate with internal teams (marketing, supply chain, warehouse, finance) to ensure stock availability, promotional alignment, and operational efficiency.

• Support Group of Companies’ other projects and portfolio, including the marketing and distribution of affiliate brands.

About you

• Diploma or Degree in Operations, Marketing, Business, or a related field

• 2–4 years of hands-on experience managing Food Service / HoReCa customers

• Strong analytical mindset with the ability to translate data into commercial decisions

• Excellent organisational skills; able to manage multiple channels and priorities in a fast-paced environment

• Effective communicator who works well cross-functionally

• Proficiency in English and Chinese

For more information, see some of our house brands:

Killiney E-commerce: https://www.linktr.ee/Killineysg | Instagram: @killineysg

Drinks Nation: https://www.lazada.sg/shop/drinksnation/ / https://shopee.sg/drinksnation