Campaign PMO-General Operations
• Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights
• Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively
• Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement
• Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns
• Be the go-to expert on the system’s functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages
• Develop understanding of the end-to-end customer shopping journey and recommend actionable strategies at each touchpoint to elevate overall customer experience