Cluster Digital Marketing Manager
Grand Park City Hall is a sustainable sanctuary of modern comfort that takes pride and care in what we do and find joy in giving our best to positively impact people and the planet. We believe that true hospitality begins with service delivered with love and passion.
If you share our passion for service, we invite you to join us.
Discover your passion. Discover Love at Grand Park City Hall.
This position champions the hotel’s Digital Marketing and communications as well as digital strategies for the hotel to achieve high ROI for marketing dollars spent, working with hotel management and revenue teams to enhance performance of owned channels, delivering impactful initiatives with CRM and other digital efforts, with the goal to deliver long term success for the hotel.
Job Responsibilities
Websites and Platform Management - Oversee platform management and vendor relationships to ensure seamless operation and alignment with marcoms.
Digital Marketing - media agency management, SEO, tactical campaigns, performance marketing in various channels including paid media, affiliate, metasearch, etc to drive channel improvements and revenue contribution to maximise ROI across all digital channels.
Direct booking strategies - Driving loyalty program performance, enhancing traffic conversions and revenue performance from website
Brand Awareness and Booking Funnel optimisation – Adopt a total revenue mindset and work alongside commercial teams to enhance brand awareness and top of mind availability from target market segments. Optimise top, middle and bottom funnel performance by actively tracking and driving initiatives to reach targets.
Campaign Execution: Plan and execute digital marketing campaigns, including content creation with marcoms, scheduling, and optimisation across relevant platforms. Monitor campaign performance and make data-driven adjustments to improve results. Research, selection of competent local vendors and work with the local hotel teams to ensure campaigns are localised to target markets.
Analytics - Maintain meticulous tracking and reporting to assist management on decision-making and provide insights on trends and data analysis.
Project Management - Manage and coordinate digital projects, ensuring timely delivery of digital project deliverables and milestones. Organise milestone meetings, provide project status updates, and proactively identify and resolve potential issues.
Work closely with corporate marketing and CRM teams and utilise respective platforms and tools to drive digital excellence & Park Rewards member acquisition.
All other tasks that may be assigned from time to time by the supervisor.
Job Requirements
Bachelor’s degree in Marketing or a related field.
Minimum 4 years of relevant working experience in Marketing, preferably within the hospitality industry.