Commercial Marketing & Product Manager

JOB DESCRIPTION

Position: Commercial Marketing & Product Manager (Omnichannel Strategy)

Department: Marketing

Location: Singapore

Reporting to: Managing Director & Founder

Position Summary

The Commercial Marketing & Product Manager at Artisan Green will lead the commercial product lifecycle, omnichannel pricing architecture, trade marketing, and market activation strategy across both retail supermarket channels (B2B2C) and food service/HORECA sectors (B2B). Operating at the intersection of agritech, plant science, and commercial distribution, this role is responsible for driving product sales velocity, establishing non-conflicting channel pricing matrices, executing high-impact trade and consumer activations, and supporting commercial teams with tools and insights to effectively scale Artisan Green’s local, pesticide-free fresh produce portfolio.

Core Responsibilities

Omnichannel Pricing Architecture & Margin Governance

·        Channel Pricing Governance: Establish, enforce, and governmaster pricing structures, promotional mechanics across retail supermarkets, food service, and distributor channels to eliminate channel cannibalisation and price friction.

·        Margin & P&L Oversight: Manage the commercial margins per SKU—accounting for farm-gate COGS, retail margins, listing expenses, promotional margins, and logistics expenses.

RetailSupermarket Marketing (B2B2C)

·        Joint Business Planning (JBP): Partner with supermarket category buyers and develop sell in and sell out plans, secure prime shelf placement, maximise space productivity and product exposure.

·        Shopper & Trade Activation: Design and execute point-of-sale (POS) campaigns, shelf-talkers, secondary displays, and targeted in-store sampling activations to drive sales per store per week.

·        New Product Introductions: Lead New Product Introduction SOPs for new crop varieties and salad blends for retail and food service channels.

Food Service& HORECA Marketing (B2B)

·        Chef & Culinary Positioning: Develop targeted marketing strategies for executive chefs, procurement officers, hotel groups, and caterers, positioning Artisan Green produce as a premium culinary ingredient.

·        Sales Enablement: Create sales enablementcollateral, including technical product specification sheets to assist the commercial team in converting accounts reliant on imported produce.

·        Menu Partnerships &Accreditation: Secure menu credits, co-branding initiatives, and culinary accreditations with service partners to reinforce brand authority and consumer awareness.

Go-to-MarketStrategy & Experiential Activations

·        GTM Strategy: Plan and execute end-to-end go-to-market strategies for new produce lines, seasonal salad bundles, tradeshow activations, and corporate events.

·        Trade Expos & Pop-Ups: Lead participation in trade expos, sustainability summits, culinary competitions, and retail pop-up activations.

·        Experiential Farm Tours: Organise guided farm tours and chef workshops at our farming facility to showcase our products and technologies to key commercial partners and corporate buyers.

PerformanceAnalysis & AI-Augmented Operations

·        Campaign & Velocity Tracking:Monitor and analyse retail sell-through velocity, trade promotion ROI, and campaign effectiveness, providing data-driven insights and recommendations to optimise marketing spend and crop planning.

·        AI Marketing Integration: Utilise and orchestrate AI marketing tools/agents to streamline the creation of trade collateral, B2B outreach campaigns, social calendars, and educational agritech content.

Stakeholder& Cross-Functional Collaboration

·        Operations & Farm Alignment: Work closely with farm management, supply chain, and executive leadership to align commercial execution with harvest schedules and crop yield data.

·        Market Feedback: Engage directly with retail buyers, chefs, distributors, and industry partners to gather market feedback, assess competitor movements, and identify strategic marketing opportunities.

Requirements, Knowledge, Skills

·        Education: Diploma or Degree in Marketing, Business Administration, Agribusiness, Communications, or a related commercial field.

·        Experience: 3–5+ years in product marketing, trade marketing, or category management, with a proven track record across FMCG, fresh produce, gourmet food distribution, or agricultural technology in Singapore.

·        Skills & Capabilities:

·        Demonstrated dual-channel marketing capabilities spanning modern retail supermarkets (B2B2C) and food service/HORECA channels (B2B).

·        Strong commercial financial acumen, including margin waterfall modelling, retail listing fee management, trade spend control, and pricing architecture.

·        Practical familiarity with physical production, perishable inventory dynamics, COGS structures, and short shelf-life cold-chain logistics.

·        Excellent communication, presentation, and sales enablement collateral creation skills (cost-in-use calculators, spec sheets, pitch decks).

·        Demonstrated ability to plan and execute physical activations,trade show booths, sampling roadshows, and field marketing campaigns.

·        Data-driven mindset with experience tracking retail velocity metrics, promotion ROI, and market trends.

·        Collaborative mindset with the ability to work cross-functionally with plant science, operations, and external commercialpartners.