Content Creator & Meta Ads Executive
About us
MadeToBloom is a dynamic and innovative company dedicated to delivering high-quality beauty products and services. We are committed to building authentic connections with our customers through compelling storytelling and strategic digital marketing. Our brand values creativity, authenticity, and customer-centricity, and we foster a culture of collaboration and continuous innovation. We are looking for talented individuals who are passionate about digital marketing and content creation to help us grow our online presence and reach new audiences.
About the role
We are seeking a creative and strategic Content Creator & Meta Ads Executive to join our Marketing & Communications team at our Jurong East West Region office on a full-time basis. This role is pivotal in driving our digital marketing strategy, particularly across Meta platforms (Facebook and Instagram). You will be responsible for creating engaging content that resonates with our target audience whilst managing and optimising paid advertising campaigns to drive brand awareness, engagement, and conversions. This position offers an excellent opportunity to showcase your creative talents whilst developing expertise in digital advertising and social media marketing within the fast-paced beauty industry.
Key responsibilities
Create, develop, and produce high-quality visual and written content for Meta platforms (Facebook and Instagram), including posts, stories, reels, and carousel ads
Plan and execute Meta advertising campaigns, including audience targeting, budget allocation, and bid management to achieve campaign objectives and ROI targets
Analyse campaign performance metrics and provide data-driven insights and recommendations for optimisation
Collaborate with cross-functional teams including product, sales, and customer service to ensure cohesive messaging and campaign alignment
Manage content calendars and scheduling to ensure consistent and timely posting across Meta platforms
Monitor trending topics, competitor activity, and platform updates to inform content strategy and maintain competitive advantage
Conduct A/B testing on ad creatives, copy, and targeting parameters to identify best-performing variations
Engage with audience comments and messages to build community and foster brand loyalty
Stay updated on Meta platform features, advertising tools, and algorithm changes to leverage new opportunities
Report on content performance and advertising metrics on a regular basis to senior management
What we're looking for
Proven experience (2-3 years minimum) in digital content creation, specifically for social media platforms such as Meta (Facebook and Instagram)
Demonstrated expertise in managing and optimising Meta advertising campaigns with strong understanding of audience targeting, bidding strategies, and campaign analytics
Strong proficiency in content creation tools and design software such as Adobe Creative Suite, Canva, or similar applications
Excellent written and verbal communication skills with the ability to craft compelling copy and engaging narratives
Solid understanding of digital marketing principles, consumer behavior, and social media trends
Proficiency with Meta Business Suite, Ads Manager, and analytics tools for tracking campaign performance
Creative thinking with an ability to generate innovative ideas and execute them effectively
Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions
Ability to work independently and collaboratively within a team environment
Experience in the beauty or consumer goods industry is preferred but not essential
Basic knowledge of SEO and video editing is advantageous
What we offer
At MadeToBloom, we value our employees and offer a competitive compensation package and benefits tailored to attract and retain top talent. We believe in fostering a supportive and inclusive workplace where creativity and innovation are celebrated. Our benefits include professional development opportunities to enhance your skills in digital marketing and content creation, a collaborative work environment that encourages fresh ideas and creative collaboration, and flexible working arrangements where applicable to support work-life balance. We also provide opportunities for career growth within the marketing and digital teams, regular training and workshops on the latest marketing trends and tools, and an employee-friendly culture that prioritises your wellbeing and professional development. We welcome applications from candidates of all backgrounds and are committed to creating an inclusive recruitment process. If you require any adjustments or support during the recruitment process, please do not hesitate to contact us.
Apply now
If you are a creative and driven individual with a passion for content creation and digital advertising, we would love to hear from you. Please submit your application including your resume, a portfolio of your work (content samples or case studies), and a cover letter explaining why you are the ideal candidate for this role. Join us at MadeToBloom and help us create compelling stories that inspire and engage our customers.