Digital Content Creator (SEO and Social Media Focus)
Job Purpose:
We are looking for a versatile, mid-level Digital Content Creator to own the production of our organic marketing assets. In this role, you will be the engine behind our digital footprint—building high-quality, finished assets that move seamlessly between written, visual, and social formats.
The candidate understands how to combine aesthetics with analytics. You will use deep keyword research and SEO best practices to dictate the topics you cover, ensuring the blogs, landing pages, and social media media campaigns you design are mathematically positioned to capture organic traffic and engage our community.
Key Responsibilities and Accountabilities:
Multimedia Asset Production (40%): Conceptualize and/or design high-converting, on-brand graphics, carousels, and visual layouts for our website, blog, and social platforms using Canva or Adobe Creative Cloud with the in-house design team. Script and edit short-form social videos to expand our brand's reach.
SEO Copywriting & Strategy (30%): Turn search intent and keyword tracking data into highly engaging, optimized blog posts, landing pages, and guides. Perform search audits and on-page optimization (headers, meta data, and keyword integration).
Social Media Distribution (30%): Manage the social media publishing calendar. Repurpose long-form SEO assets into platform-native micro-content (e.g., transforming a high-ranking blog post into a LinkedIn thought-leadership carousel or an Instagram reel).
Analytics Review: Track search impressions, Click-Through Rate (CTR), and social engagement using Google Analytics (GA4) and platform-specific metrics to continuously test and improve content performance.
Requirements
Bachelor’s degree in Marketing Communication, English, or a related field.
Minimum 3 years of professional experience in as an in-house or agency digital content creator, marketing specialist, or multimedia producer.
Diverse portfolio showcasing versatility in writing styles and tone for different platforms.
Hands-on experience executing keyword research and optimizing digital text using search engines suites.
Experience publishing and maintaining layout structures natively inside Content Management Systems like WordPress, Webflow, or Shopify.