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About the Role
Responsibilities
Ideal Persona
About Leap
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Description
About the Role
We are seeking a results‑driven Digital Marketing Associate to join our dynamic team at Leap. If you have 1–2 years of hands‑on experience managing paid digital advertising campaigns, especially on Meta (Facebook/Instagram) and Google platforms, and thrive in a fast‑paced, entrepreneurial environment, this is the perfect opportunity to accelerate your career.
Responsibilities
- Create, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms
- Track and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS)
- Prepare actionable reports and share insights to improve campaign effectiveness
- Use data and analytics to identify trends, diagnose issues, and recommend optimizations
- Assist and execute A/B tests for ads and landing pages to drive continuous improvement
- Collaborate with creative teams to develop and refine ad creatives and copy
- Monitor and maintain account and campaign hygiene to ensure optimal performance and compliance
- Tackle campaign challenges with a structured, analytical, and problem‑solving approach
Ideal Persona
- 1+ years of hands‑on experience managing paid campaigns on Meta and Google Ads
- Proficient with campaign management tools and analytics platforms (e.g., Google Ads Manager, Meta Ads Manager, Google Analytics)
- Strong quantitative, analytical, and problem‑solving skills
- Demonstrated ability to achieve performance targets (e.g., CPA, ROAS)
- Excellent written and verbal communication skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Self‑starter, highly organized, detail‑oriented, and able to thrive with autonomy
- Experience with landing page optimization or creative briefing is a plus
About Leap
Leap is a global student mobility platform that empowers students’ aspirations for a global career and education.
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