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Digital Marketing Associate

PayNot listed
LocationSingapore
TypeFull Time
LevelMid Level
Posted11mo ago


About the Role

We are seeking a results‑driven Digital Marketing Associate to join our dynamic team at Leap. If you have 1–2 years of hands‑on experience managing paid digital advertising campaigns, especially on Meta (Facebook/Instagram) and Google platforms, and thrive in a fast‑paced, entrepreneurial environment, this is the perfect opportunity to accelerate your career.


Responsibilities


  • Create, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms

  • Track and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS)

  • Prepare actionable reports and share insights to improve campaign effectiveness

  • Use data and analytics to identify trends, diagnose issues, and recommend optimizations

  • Assist and execute A/B tests for ads and landing pages to drive continuous improvement

  • Collaborate with creative teams to develop and refine ad creatives and copy

  • Monitor and maintain account and campaign hygiene to ensure optimal performance and compliance

  • Tackle campaign challenges with a structured, analytical, and problem‑solving approach


Ideal Persona


  • 1+ years of hands‑on experience managing paid campaigns on Meta and Google Ads

  • Proficient with campaign management tools and analytics platforms (e.g., Google Ads Manager, Meta Ads Manager, Google Analytics)

  • Strong quantitative, analytical, and problem‑solving skills

  • Demonstrated ability to achieve performance targets (e.g., CPA, ROAS)

  • Excellent written and verbal communication skills

  • Bachelor’s degree in Marketing, Business, Communications, or a related field

  • Self‑starter, highly organized, detail‑oriented, and able to thrive with autonomy

  • Experience with landing page optimization or creative briefing is a plus


About Leap

Leap is a global student mobility platform that empowers students’ aspirations for a global career and education.



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