Digital Marketing Executive
Job Description & Requirements
We’re looking for a driven Digital Marketing Executive to grow our brand presence and drive sales for our range of household appliances across e-commerce, social, and website channels. You’ll be hands-on with campaigns for products like ceiling fans, automated laundry system, digital lock and air circulator.
1. E-commerce & Marketplace
Management Manage and optimize Shopee, Lazada, TikTok Shop, and brand website listings
Plan and execute platform campaigns: 9.9, 11.11, GSS, Payday, etc.
Coordinate vouchers, bundles, and ad budgets to hit monthly sales targets
Monitor product reviews, Q&A, and competitor pricing
2. Social Media & Content
Plan and execute content calendar for FB, IG, TikTok, YouTube, Xiao Hong Shu
Create product demo videos, reels, and lifestyle content showing product benefits
Collaborate with KOLs/influencers and UGC creators for reviews and unboxings
Engage community and respond to product inquiries in comments/DMs
3. Paid Media & Performance Marketing
Set up, monitor and optimize Meta Ads, TikTok Ads, and Google Search/Shopping Ads
Track performance and report on ROAS, CPA, conversion rate
Run A/B tests on creatives, audiences, and landing pages
4. Website, SEO & Google Services
Update website product pages, banners, and promos on WordPress/Shopify
Manage Google Services: Google Merchant Center, Google Business Profile, Google Search Console, Google Analytics 4Manage Google Shopping feed optimization and product approval issues
Manage Google My Business / Business Profile - reviews, posts, store info for showroom
Conduct keyword research and write SEO blogs: "best ceiling fan Singapore", "best automated laundry system"
Optimize website for SEO with on-page, technical SEO and schema markup
Manage EDMs and WhatsApp broadcasts for launches, servicing reminders, and warranty
5. Analytics & Reporting
Track performance via GA4, Meta Pixel, Google Tag Manager, Shopee/Lazada analytics
Prepare weekly/monthly reports with insights and recommendations
Support product launches and retail promotions with digital assets
Requirements
Diploma/Bachelor's in Marketing, Communications, or related field1-3 years experience in digital marketing.
Experience in e-commerce or consumer appliances is a plus
Hands-on with Meta Ads, Google Ads, GA4, Shopee/Lazada Seller Center
Good eye for content: Canva, CapCut, basic video editing
Strong copywriting skills in English. Comfortable on camera is a plus
Data-driven, organized, and able to work in a fast-paced environment
What We Offer
Competitive salary + performance bonus
Staff discounts on appliances
Career growth in a growing consumer brand