Digital Marketing Executive

Job Summary:

As a Digital Marketing Executive at Titan Tech Academy, you will play a pivotal role in crafting and executing our digital marketing strategies. You will be responsible for driving online presence, increasing brand awareness, and enhancing lead generation through various digital channels.

Responsibilities:

Social Media Management:

• Develop and implement social media strategies to enhance brand visibility.


• Create engaging content, manage posts, and interact with the audience across social platforms.

Content Creation:

• Generate compelling and relevant content for various digital channels, including the website, blog, and social media.


• Collaborate with internal teams to showcase Titan Tech Academy's achievements, programs, and events.

SEO and SEM:

• Optimize website content for search engines and manage Google Ad campaigns for effective online visibility.


• Conduct keyword research and analyze data to refine SEO and SEM strategies.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and engage with the audience.


• Monitor campaign performance, analyze results, and implement improvements.

Analytics and Reporting:

• Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.


• Provide insights and recommendations for continuous improvement.

Partnerships and Collaborations:

• Explore and establish partnerships with relevant influencers, organizations, and platforms to broaden the academy's reach.

Requirements:

• Minimum Polytechnic Diploma in Marketing, Digital Media, or a related field.


• Proven experience as a Digital Marketing Executive or similar role.


• In-depth knowledge of digital marketing channels, tools, and best practices.


• Proficiency in SEO, SEM, Google Analytics, and social media platforms.


• Strong content creation and copywriting skills.


• Familiarity with the education sector is a plus.


• Creative mindset with the ability to think outside the box.


• Excellent analytical and communication skills.


• 5 days work per week. Need to work on at least one weekend day.