Digital Marketing Intern

About the role

You'll be embedded in KFC Singapore's Digital & Marketing team, which owns everything that touches the customer digitally — the app experience, paid media across Meta, Google and TikTok, CRM campaigns, and the data infrastructure behind all of it. You'll be contributing to problems that actually ship, working on one of the most active QSR apps in the market.

Key responsibilities:

• Query real transaction data, build dashboards, and figure out why a cohort behaved a certain way and what to do about it

• Design the logic behind who gets what message and when; think through audience conditions, offer mechanics, and the behavioural nudge that drives the action

• Support paid media execution across search and social; understand how attribution works and why platform numbers often lie

You'll thrive here if you:

• Think in logic and systems — conditions, rules, cause and effect

• Comfortable with data and willing to form a point of view from it

• Can move between analytical and creative thinking — the best campaign is both correctly targeted and well-crafted

Good to have:

• Studying Business, Computer Science, Information Systems, or anything that's trained you to think rigorously

• SQL, Excel, or anything you've used to work with data

• Exposure to boolean logic, scripting, or conditional thinking in any context

• Curiosity about how digital products and marketing actually work under the hood