Digital Marketing & Lead Generation Executive
About the role
This is a hands-on role covering social media management, short-form video production, livestreaming and customer lead generation. You will be responsible for growing our presence on platforms such as Xiaohongshu (小红书), Douyin (抖音), WeChat Video Channel (微信视频号) and other digital platforms, with a strong focus on converting online traffic into genuine customer enquiries.
Key responsibilities
Manage and grow our Xiaohongshu, Douyin, WeChat Video Channel and other social media accounts
Plan and create short-form video content
Conduct filming, editing, captioning and publishing
Develop creative content ideas and scripts
Conduct regular livestreams and interact with viewers
Generate and manage customer leads from social media platforms
Track lead sources and work closely with the sales team for follow-up
Analyse content and campaign performance
Develop content related to Singapore business, company incorporation, Employment Pass, Permanent Resident Application, immigration and corporate services
Repurpose livestreams and long-form content into short videos
About you
1–3 years of experience in digital marketing, social media, content creation or lead generation
Practical experience with Xiaohongshu, Douyin, TikTok or WeChat Video Channel
Experience in short-video production and editing
Comfortable appearing on camera and conducting livestreams
Familiar with CapCut, Canva or similar tools
Strong Chinese communication and copywriting skills
Good English communication skills
Proactive, creative and results-oriented
Able to work independently and take ownership of projects