Digital Marketing, Performance & SEO Specialist

Digital Marketing, Performance & SEO Specialist

About the Role

We are seeking a results-driven Digital Marketing, Performance & SEO Specialist to grow the digital presence and commercial performance of SPC Global’s portfolio of brands across Australia and international markets.

Reporting directly to the Head of Marketing Activation & eCommerce, with a dotted-line reporting relationship to the CSC Philippines Operations Lead, this role will manage digital marketing activities across multiple brand websites and platforms.

The successful candidate will combine strategic thinking with hands-on execution across paid advertising, SEO, website optimisation, analytics and e-commerce performance. You will work closely with Marketing, Content, E-commerce, Sales and Product teams, as well as external developers and agencies, to increase qualified traffic, brand visibility, conversions, online sales and return on advertising investment.

Key Responsibilities

Digital & Performance Marketing

• Develop and execute digital marketing strategies aligned with brand and business objectives.

• Manage and optimise campaigns across Google Ads (Search, Shopping and Performance Max), Meta (Facebook and Instagram), TikTok and other relevant platforms.

• Manage advertising budgets, audience targeting, retargeting and remarketing strategies.

• Conduct A/B testing and optimise CPC, CPA, CTR, conversion rates and ROAS.

• Support product launches, promotions and key commercial campaigns.

SEO & Organic Growth

• Develop and implement SEO strategies across multiple brand websites.

• Conduct keyword research, SEO audits and competitor analysis.

• Optimise website content, product pages, metadata, site structure and internal linking.

• Monitor organic traffic, keyword rankings and search visibility.

• Coordinate technical SEO improvements with developers and external agencies.

Website Management & Optimisation

• Maintain accurate and up-to-date website content, product information and promotions.

• Coordinate website updates and enhancements with internal teams and external developers.

• Monitor website functionality, user journeys, mobile experience and analytics.

• Identify opportunities to improve landing pages, user experience and conversion rates.

  Note: Website development is delivered by internal technical teams, external developers or agencies.

Analytics & Performance Reporting

• Monitor and analyse performance using Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, TikTok Ads Manager and Google Tag Manager.

• Maintain accurate conversion tracking, pixels, events and measurement.

• Develop performance reports and dashboards to track KPIs, budgets, traffic, conversions and revenue.

• Translate data into actionable insights to improve campaign effectiveness and commercial outcomes.

Social Media & E-commerce Performance

• Work with Marketing and Content teams to improve paid and organic social media performance.

• Identify high-performing content and opportunities for paid amplification.

• Collaborate with E-commerce and Marketing teams to increase online sales and improve customer acquisition.

• Optimise digital campaigns, landing pages and product discovery to improve conversions, average order value and repeat purchases.

• Align campaigns with product launches, promotions and e-commerce trading calendars.

Stakeholder Management & Continuous Improvement

• Collaborate with Marketing, Content, E-commerce, Sales and Product teams.

• Coordinate digital projects with external agencies, developers and technical partners.

• Identify opportunities to improve campaign efficiency, reporting, automation and digital marketing processes.

• Stay up to date with digital marketing trends, advertising platforms and SEO best practices.

Qualifications & Experience

Essential:

Bachelor’s degree in Marketing, Digital Marketing, Business or a related discipline preferred.

4–6+ years of experience in digital marketing, performance marketing, SEO or a related field.

Strong hands-on experience managing Google Ads and Meta Ads campaigns.

Solid understanding of technical, on-page and off-page SEO.

Experience managing website content and digital performance.

Strong working knowledge of Google Analytics 4 and Google Search Console.

Experience with Google Tag Manager, pixels and conversion tracking.

Strong analytical, communication and project management skills.

Ability to manage multiple brands, campaigns and priorities independently.

Preferred:

Experience with TikTok advertising, e-commerce and direct-to-consumer websites.

Experience managing multiple brands or international markets.

Familiarity with Shopify, WordPress, WooCommerce, Magento or similar CMS platforms.

Experience with SEO tools, Klaviyo or equivalent CRM platforms, and reporting dashboards.

Experience managing external agencies and digital partners.

FMCG, retail, food and beverage, consumer goods or health and wellness industry experience.