Digital Marketing Specialist

Core Responsibilities

1. Strategic Pre-Sales & Sales Funnel Management

● Market Intelligence: Map, consolidate, and classify regional sales networks and

product ranges by brand, model, industry, and country pricing structures.

● Funnel Optimization: Systematically track sales pipelines (Leads, Quotations, and

Activities) against strict annual and quarterly sales budgets.

● Targeted Outreach: Identify and target prospective accounts, competitor switchovers,

and legacy equipment users (machines installed 5+ years or inactive

accounts).

● Competitive Analysis: Build continuous profiles on regional competitors—analyzing

their local footprint, product strengths, and weaknesses.

2. Ecosystem Branding & Media Delivery

● Brand Positioning: Solidify the "DCS Brand" as the premier authority in product

traceability, smart coding solutions, and low-downtime line integration.

● Digital Content Execution: Plan and script high-impact marketing media, including

short-form product application videos (approx. 20 seconds) and SEO-optimized

messaging.

● Omnichannel Marketing: Manage regular, high-frequency campaigns across

LinkedIn, Facebook, trade shows, and corporate websites to build a seamless "Direct

to Consumer" engagement feel.

● AI Integration: Evaluate and adopt emerging AI tools to innovate content creation,

campaign automation, and data tracking workflows.

3. Cross-Functional After-Sales Collaboration

● Operational Alignment: Partner with the Customer Service teams to ensure accurate

tracking of order execution, installations, training, and warranty pipelines.

● Retention Tracking: Assist in identifying the root causes of "lost orders" and help

orchestrate customer welcome packages to elevate the post-purchase experience.