DIGITAL MARKETING STRATEGIST
Role Overview
We are looking for a Digital Marketing professional to drive the growth of the business through integrated digital marketing strategies, campaign execution, SEO, content, social media, paid advertising and performance optimisation.
This is a strategic and hands-on role for someone who is analytical, commercially minded, organised and confident managing multiple digital channels. The role will be responsible for developing and executing marketing campaigns, identifying market and competitor insights, improving digital performance, and ensuring consistent brand messaging and customer experience across all digital touchpoints.
The ideal candidate has a strong understanding of digital marketing, SEO, content strategy and analytics, with the ability to translate data and market insights into actionable marketing initiatives. They should be comfortable managing budgets, tracking KPIs and ROI, working closely with Marketing and Sales teams, and continuously identifying opportunities to improve brand awareness, traffic, leads, conversions and overall marketing effectiveness.
Key Responsibilities
1. Digital Marketing Strategy
Develop and execute integrated digital marketing strategies aligned with business goals.
Set clear objectives, KPIs, and growth plans across digital channels.
Identify opportunities to increase brand awareness, traffic, leads, and conversions.
2. Market & Competitor Insights
Research target audiences, market trends, and competitor activity.
Audit existing digital marketing efforts and identify areas for improvement.
Translate insights into actionable marketing strategies.
3. Campaign & Channel Management
Plan, execute, and optimize digital campaigns across SEO, social media, email, content, and paid advertising.
Ensure consistent brand messaging and customer experience across channels.
Manage and optimize social media and other key digital platforms.
4. SEO & Content Strategy
Develop SEO strategies to improve organic visibility and website performance.
Create content strategies aligned with audience needs, search intent, and business objectives.
Identify content opportunities and ensure content is optimized for engagement and search.
5. Analytics & Performance
Monitor campaign and channel performance using analytics and reporting tools.
Track KPIs, conversions, ROI, and overall marketing effectiveness.
Prepare performance reports and turn data into actionable optimization recommendations.
6. Budget & Team Collaboration
Manage digital marketing budgets and allocate resources effectively.
Work closely and collaborate with marketing & sales teams to deliver campaigns effectively.
Perform such other duties, tasks, and responsibilities as may reasonably be assigned by the Management from time to time
Requirements
Education & Experience
Diploma or degree in Marketing, Digital Marketing, Communications, Business or a related field.
Minimum 2 years of relevant experience in digital marketing, performance marketing, SEO, social media, content marketing or a related role.
Strong understanding of digital marketing channels, including SEO, social media, email marketing, content marketing and paid advertising.
Experience planning, executing and optimising digital marketing campaigns across multiple channels.
Strong written and spoken English, with the ability to communicate clearly and professionally.
Experience using digital analytics and reporting tools such as Google Analytics, Google Search Console, Meta Business Suite or similar platforms.
Experience with SEO tools, keyword research and content optimisation is preferred.
Experience managing digital marketing budgets and tracking campaign performance, ROI and key KPIs.
Experience in fitness, wellness, lifestyle, hospitality, fashion, beauty or premium consumer brands is an advantage.
Skills and Attributes
Strong analytical and commercial mindset, with the ability to turn data and market insights into actionable marketing strategies.
Good understanding of SEO, content strategy, social media, paid advertising and digital customer journeys.
Highly organised, proactive and able to manage multiple campaigns, priorities and deadlines simultaneously.
Strong attention to detail, with a good understanding of brand consistency and customer experience.
Creative and curious, with an interest in digital trends, emerging platforms and new marketing opportunities.
Able to work independently while also collaborating effectively with Marketing, Sales and other internal teams.
Strong problem-solving skills and a continuous improvement mindset.
Comfortable working with data, performance reports and KPIs to identify opportunities and make informed decisions.
Open to feedback and willing to learn, adapt and continuously improve.