E-commerce & Brand Marketing Executive

About the Role

We are looking for a hands-on E-commerce & Brand Marketing Executive to support the growth of our brand portfolio across online sales, product launches, campaigns, and digital marketing.

This role is ideal for someone who is organised, creative, commercially minded, and comfortable working across multiple brands. You will help manage e-commerce platforms, product listings, campaign execution, content coordination, promotions, and performance tracking.

This person will work closely with management, designers, agencies, photographers, operations, and sales teams to ensure that our brands are presented well and campaigns are executed on time.

Key Responsibilities

E-commerce Management

• Update and manage product listings across websites and online platforms.


• Ensure product descriptions, images, pricing, promotions, and inventory information are accurate.


• Support website merchandising, category updates, banners, landing pages, and campaign pages.


• Monitor online customer journey and suggest improvements to increase conversion.


• Coordinate with internal teams on product availability, fulfilment, delivery, and order-related matters.

Brand Marketing

• Support marketing activities across multiple company brands.


• Ensure brand consistency across websites, social media, packaging, ads, catalogues, and promotional materials.


• Assist in planning and executing new product launches, seasonal campaigns, festive promotions, and corporate gifting campaigns.


• Prepare marketing briefs for designers, photographers, agencies, and vendors.


• Conduct basic competitor checks and market research.

Campaign & Content Execution

• Assist with campaign planning for platforms such as Instagram, Facebook, TikTok, Google, email, WhatsApp, and marketplaces.


• Coordinate content calendars, product photoshoots, social media posts, reels, ads, and promotional materials.


• Write simple captions, product copy, campaign copy, and website content.


• Track campaign timelines and ensure deliverables are completed on schedule.

Performance Tracking

• Monitor website traffic, product performance, campaign results, and sales trends.


• Prepare simple weekly or monthly marketing reports.


• Track key metrics such as sales, conversion rate, average order value, enquiry volume, campaign performance, and customer response.


• Suggest improvements based on data and customer feedback.

Requirements

• Diploma or Degree in Marketing, Business, Communications, E-commerce, or related field.


• 1–3 years of experience in e-commerce, digital marketing, brand marketing, retail, FMCG, food, gifting, beauty, lifestyle, or consumer products.


• Experience managing websites, product listings, online campaigns, or social media content.


• Good written English and strong attention to detail.


• Comfortable working across multiple brands and projects.


• Basic understanding of Meta, Google, TikTok, email marketing, WhatsApp marketing, or marketplace campaigns is a plus.


• Experience with Shopify, Woo Commerce, WordPress, marketplaces, Canva, Google Analytics, or Meta Business Suite is an advantage.


• Able to work independently, follow timelines, and coordinate with different teams.


• Creative, organised, proactive, and commercially aware.

Preferred Experience

• Experience in food, bakery, gifting, hampers, retail, lifestyle, or consumer brands.


• Experience supporting festive campaigns such as Chinese New Year, Hari Raya, Deepavali, Christmas, Mother’s Day, Teachers’ Day, or corporate gifting.


• Basic photography, video, reels, or content creation skills.


• Experience with product launches, online promotions, or e-commerce sales campaigns.

What We Are Looking For

We are looking for someone who is not only good at posting content, but also understands how marketing supports sales. The right person should be able to help improve product presentation, online customer experience, campaign execution, and brand consistency.

If you enjoy working in a fast-moving environment with multiple brands and is willing to be hands-on, this could be perfect for you!

How to Apply

Please send your resume, expected salary, availability, and any portfolio or examples of past marketing/e-commerce work to:

We regret to inform that only shortlisted candidates will be contacted.