E-Commerce & Digital Marketing Executive
About the role
Manage daily operations of Shopee, Lazada and TikTok Shop, including product listings, pricing, promotions and campaigns. Plan and execute e-commerce campaigns, vouchers, bundles and promotional activities. Manage and optimise online advertising campaigns and monitor ad spend, ROAS, conversion and sales performance. Manage social media platforms, including Facebook, Instagram and TikTok. Plan and execute digital marketing campaigns to increase brand awareness, engagement and online sales.
Key responsibilities
Manage daily operations of Shopee, Lazada and TikTok Shop, including product listings, pricing, promotions and campaigns
Plan and execute e-commerce campaigns, vouchers, bundles and promotional activities
Manage and optimise online advertising campaigns and monitor ad spend, ROAS, conversion and sales performance
Manage social media platforms, including Facebook, Instagram and TikTok
Plan and execute digital marketing campaigns to increase brand awareness, engagement and online sales
Coordinate social media content, product images and short-form videos
Work with KOLs, content creators and affiliates to support marketing campaigns and drive sales
Monitor sales, advertising and social media performance and prepare regular reports
Coordinate with internal teams on inventory, orders, fulfilment and deliveries
Monitor competitors, market trends and identify opportunities to improve online sales
About you
2–3 years of relevant experience in E-commerce, Digital Marketing or a related field
Hands-on experience managing Shopee, Lazada and/or TikTok Shop
Experience managing Facebook, Instagram and TikTok for business or marketing purposes
Experience with Meta Ads Manager and digital advertising campaigns
Strong understanding of e-commerce operations and digital marketing
Proficient in Microsoft Excel
Familiarity with Canva, CapCut or similar tools is an advantage
Good written and spoken Chinese and English
Proactive, independent, organised and results-oriented
Experience in FMCG, beverages or consumer products is an advantage