E-Commerce - Senior Executive / Assistant Manager
About the role
Gourmet Supplies Group is a Singapore food and beverage business. We distribute, manufacture and run F&B outlets, and our brands sell online through DrinksNation, Killiney Mart, The Diabetic Shop (DreamRice), Haus Brew and PodLabs on Shopee, Lazada, TikTok Shop and our own websites.
We're looking for someone to run and grow our online shops, and to do it profitably. You'll look after every storefront day to day, push sales up without giving margin away, and turn the DrinksNation and Killiney Mart websites into channels people come back to on their own, not just copies of our marketplace stores. Together the shops are aiming for around S$520,000 in sales a month, or about S$6 million a year. The Killiney Mart, PodLabs and Diabetic Shop accounts are moving under Gourmet Supplies, so part of the early work is bringing every shop onto one set of accounts and reports.
Key responsibilities
Keep listings and available stock right at all times across all 15 shops on Shopee, Lazada, TikTok Shop and Shopify, acting quickly on updates from procurement on new items, cost changes, delays and discontinued lines
Ensure every listing is correct: pack sizes, carton quantities and the BCRS depo on drinks that carry it, and on The Diabetic Shop, only make health claims the product label backs up
Plan ahead for big sale days (payday, 9.9, 11.11, 12.12 and brand days) so stock and prices are sorted well before they start
Keep shop ratings high, reply to chats on time, keep late shipments and cancellations low, and stay clear of platform penalties
Work with affiliates and GMV Max by finding creators, sending samples and setting fair commissions, and explore live selling
Run both Shopify sites, drinksnation.sg and Killiney Mart: what's featured, what's on promotion, delivery slots and how easy it is to buy
Bring in visitors from TikTok, Instagram, Facebook and Google, with a real push on organic search, so more repeat customers buy direct instead of through the marketplaces
Be expert on every marketing and promotion tool across the platforms: vouchers, flash deals, bundles, add-on deals, free-shipping programmes, affiliate commissions and platform ads
Spend ad budget on Shopee, Lazada and TikTok wisely, and know what each dollar brings back
Own the delivery promise from the customer's side, so orders arrive on time whether they go on your own fleet or with a third-party courier such as SPX
Manage logistics cost across both in-house and third-party delivery, work with the delivery team to choose the right route for each order, and track logistics cost as a share of sales
Track refunds and cancellations, especially not-received claims on orders that take more than 6 days, and bring what you find to the monthly ops and fulfilment meeting
Manage the remote customer service assistant so customers get quick, helpful answers and problems get escalated properly
Own the monthly Digital Sales Performance Report for the commercial meeting: keep the e-commerce sales workbooks up to date, and explain what moved sales, PBL margin and net spend
Collect each month's Shopee and Lazada income statements, Shopify payment reports and TikTok settlements, check with finance that what the platforms paid matches what was sold, and chase anything that doesn't
About you
A diploma or degree in e-commerce, marketing, business or something related
2 to 6 years of hands-on Shopee, Lazada and TikTok Shop experience. We'll set the title based on your experience, including looking after a budget or P&L
Real results on TikTok Shop with affiliates or GMV Max. Experience with live selling is a plus
Deep knowledge of marketplace promotion tools and campaign mechanics, and how they work together across the sales funnel
Comfortable with Shopee Ads, Lazada Sponsored Solutions, Meta Ads Manager and Google Analytics
Experience with Shopify, ideally with Klaviyo or a similar email tool, and the basics of SEO
Good with Excel. You can work out whether a promotion makes money, read a settlement report and spot when numbers don't add up
A background in FMCG, F&B or grocery e-commerce is a plus
Able to manage and work with backend teams across Singapore, Malaysia and regional office
English and Chinese, for listings, platform contacts and customers