Ecommerce Manager
ABOUT THE ROLE
FineToday Singapore is accelerating its digital footprint. To fuel this expansion, we’re hiring a trailblazing E-Commerce Manager — a creator, a strategist, and a builder — to lead our e-commerce ecosystem across marketplaces, retailer.com, and social commerce.
This is a newly created role with full ownership. You will architect the long-term e-commerce blueprint for some of Japan’s most iconic beauty brands, while also rolling up your sleeves to execute, experiment, and move at the speed of the platforms. Expect high visibility, a steep growth curve, and the freedom to shape what the future of beauty e-commerce looks like for FineToday Singapore.
WHAT YOU WILL OWN
1. Full E-Commerce P&L Leadership
Take end-to-end ownership of the E-Commerce P&L across all channels.
Lead commercial negotiations (trading terms, commissions, co-op budgets, mega-campaign deals) with platforms and agencies.
Set, monitor, and steer annual and monthly sales targets with precision.
Partner with Sales to define pricing strategy and protect brand equity.
Continuously evaluate brand and platform performance to uplift growth, profitability, and ROI.
2. Platform Excellence & Growth Acceleration
Spearhead growth across retailer.com, marketplaces, and social commerce (TikTok Shop, IG, etc.).
Build platform business plans mapped to key moments: new product launches, category trends, mega campaigns.
Drive premium visibility: search share, banner dominance, live events, and flash sale windows.
Lift core KPIs—conversion rate, AOV, traffic, add-to-cart, repeat purchase.
Own storefront health: listings, enhanced content, SEO, rating/review uplift, and brand page optimization.
Support livestream strategy with creators and platform partners.
3. Digital Marketing & Creator Partnerships
Oversee digital budgets across marketplace ads, search, display, affiliates, influencers, and vouchers.
Push for best-in-class ROAS and CPA performance.
Unlock new growth opportunities through bundles, brand collaborations, creator-led campaigns, and emerging platforms.
Ensure consistent brand storytelling across every digital touchpoint.
Lead creative execution (banners, thumbnails, brand stores) with agency support.
Discover and nurture promising creators to widen brand reach and spark conversation.
4. Cross-Functional Leadership & Operational Alignment
Work closely with Sales, Marketing, Supply Chain, Finance, and agencies to land a unified channel plan.
Ensure perfect S&OP alignment: availability, forecasts, WOS, campaign readiness.
Collaborate with Customer Service and agency teams on returns, chat handling, and performance metrics to avoid penalties.
Ensure inventory readiness, WOS health, and smooth execution for big calendar moments.
Champion digital excellence and influence internal stakeholders with data-driven insights.
Preparation of monthly report and as and when needed.
WHO YOU ARE
Min 5 years of experience in Digital Marketing or E-Commerce, ideally with FMCG or Beauty.
Proven track record scaling e-commerce for brand owners (not just marketplace experience).
Deep understanding of Singapore’s e-commerce dynamics, platforms, and consumer behaviour.
Passionate about beauty, skincare, and haircare — and the culture around it.
Analytical, strategic, and highly comfortable with data.
Bold thinker: you zoom in and out effortlessly, challenge assumptions, and create clarity.
Growth-driven: you thrive on testing, learning, and innovating.
Entrepreneurial at heart: resourceful, hands-on, and energized by building something from the ground up.
Collaborative, influential, and skilled in stakeholder management.
Willing to hustle during peak periods (campaigns, mega days, livestreams).
About us
FineToday Singapore Team manages iconic beauty brands including Senka, Tsubaki, FINO, Ma Cherie, and White Space.