Executive, Channel Marketing (1 year contract)

We are looking for a passionate and commercially driven Channel Marketing Executive. In this role, you will oversee the development and execution of channel marketing promotions and activations to drive commercial growth in off-trade markets.

What You Will Do

• Co-formulate trade marketing strategies with sales and brand teams to ensure the commercial success of off-trade markets.

• Work closely with BTL agency to develop and creative POSM materials that are within brand and retailer guidelines. Coordinate with brand and sales team to ensure on-time and best-in-class executions.

• Conduct regular market visits to monitor competitor activities, share best practices and recommend action plans to the marketing team.

• Review promotion executions and provide recommendations to improve on accounts profitability.

• Manage monthly Trade Marketing Budgeting and upkeep filing.

• Manage Nielsen database via Answers Platform and provide evaluation and recommendation for channel success.

• Monitor and provide updates of volume performance by channel.

• Support the Channel Marketing Manager in the formulation of yearly commercial reviews and brand planning.
  

Requirements

• Degree in Marketing, Business or related fields.

• 1 – 2 years of experience in Trade Marketing or similar capacity will be a plus

• Willing to travel within Singapore to conduct store visits

• Proficient in Microsoft PowerPoint, Excel and Word

• Comfortable with market data analysis (AC Nielsen, Internal Sales Data)

• Self-motivated and takes initiative

• Excellent communication and presentation skills in English

• Candidates with relevant work experience is preferred, individuals who are currently in sales roles and wish to grow their portfolio laterally in an adjacent discipline of trade marketing are welcome to apply.