Executive, Marketing Communications - Chinatown Point
Responsibilities
Support the development and execution of integrated marketing campaigns and promotional activities to drive shopper traffic, support tenant sales and strengthen Chinatown Point’s brand positioning.
Plan and manage campaign budgets, timelines and execution, working closely with agencies, tenants, contractors and event organisers to ensure successful delivery.
Proactively market the mall’s advertising spaces, vending machine spaces and casual leasing opportunities, including atrium events, roadshows, pop-up stores, promotional booths and fairs, to achieve revenue targets.
Manage advertising and casual leasing bookings, including enquiries, proposals, quotations, booking documentation, payment follow-ups and scheduling. Coordinate with relevant teams on setup, on-site requirements and reinstatement.
Build strong relationships with tenants and secure their participation in mall-wide campaigns, promotions and events.
Coordinate the production of marketing collaterals and develop engaging content for the mall’s website, social media platforms, electronic direct mailers and other communication channels.
Source and coordinate partnerships, sponsorships and community collaborations to enhance shopper engagement and strengthen the mall’s connection with the Chinatown precinct.
Work closely with Customer Service and Operations teams to ensure smooth execution of shopper promotions, redemptions and events.
Track campaign performance, digital engagement, and advertising and casual leasing revenue; prepare reports and recommendations for improvement.
Maintain accurate marketing databases, booking records and campaign data to support planning and reporting.
Any other duties as assigned.
Requirements
Degree or Diploma in Marketing, Mass Communications, Business or a related discipline, with at least 3 years of relevant experience in advertising and promotions or marketing communications, preferably within a shopping mall or retail environment.
Experience in planning and executing marketing campaigns, events and shopper promotions.
Experience in advertising space sales, casual leasing, sponsorships or business development would be an advantage.
Experience in developing marketing collaterals, creating content and managing digital and social media platforms.
Strong written and verbal communication, interpersonal and negotiation skills.
Commercially minded and results-oriented, with the ability to identify revenue opportunities and work towards targets.
Creative, resourceful and organised, with good attention to detail and the ability to manage multiple projects within tight deadlines.