Executive, Marketing Communications (Loyalty Marketing)- 3 to 6 months contract

Executive, Marketing Communications (Loyalty Marketing)

(3 to 6 months contract role)

We are looking for a suitable candidate to support a full scale loyalty programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget tracking.

The candidate will:

• Support all end-to-end marketing activations with the objectives of driving acquisition, loyalty, engagement and spend.

• Manage overall rewards catalogue, including but not limited to uploading and tracking of rewards and deals, their validity, management of all corresponding publicity assets, and coordination with stakeholders

• Support all marketing automation functions such as setup, deployment and subsequent monitoring of all loyalty marketing campaigns

• Responsible for the preparation of weekly and monthly tracking reports based on pre-determined filters

• Daily monitoring of the loyalty programme enquiries channels, and act as the point of contact to ensure prompt and effective response and resolution

• Submit and track purchase orders and invoices

• Daily liaison with vendor(s) to support any system fixes and/or user troubleshooting, where required

• Conceptualise and liaise with respective agencies to produce campaign collaterals and media buy

Requirements

• Degree in Marketing or equivalent, with a minimum 1 to 2 years of relevant experience in supporting full-scale loyalty programme(s)

• A track record of securing and managing an affiliate partnership network

• Possess detailed knowledge of integrated marketing disciplines

• Articulate, with strong communication skills to converse with stakeholders across different levels

• Positive disposition, ability to drive projects and campaigns, and a can-do attitude

• Able to work independently and under pressure in a fast-paced environment

• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies

• Experience in basic copywriting and designing of marketing collaterals

• Basic proficiency in Photoshop, illustrator and Canva

• Experience in data analysis and deep learning