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Responsibilities:
Requirements:
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Description
Responsibilities:
- Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
- Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
- Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
- Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
- Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
- Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
Requirements:
- 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
- Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
- Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
- Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
- Strong project management capability and detail orientation
- Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
- Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
- A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
- Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
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