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CoinMarketCap OpCo, LLC

Global VP Marketing/CMO

PayNot listed
LocationSingapore
TypeFull Time
LevelMid Level
Posted9mo ago


Responsibilities:


  • Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team

  • Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis

  • Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite

  • Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem

  • Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets

  • Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web


Requirements:


  • 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function

  • Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation

  • Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels

  • Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes

  • Strong project management capability and detail orientation

  • Experience growing passionate user or developer communities in order to catalyze market adoption of technologies

  • Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles

  • A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations

  • Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures



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