Growth Marketing & Content Lead

The opportunity

Lead Groworx’s AI-enabled growth marketing engine: turn strategy into distinctive content, high-performing

campaigns, measurable pipeline and a CEO-led channel presence.

What success looks like

• A clear multi-channel campaign system across LinkedIn, Meta, email, website and organic social.

• A CEO content and YouTube engine that turns real expertise into useful, consistent, high-quality distribution.

• A test-and-learn discipline that improves qualified pipeline, not vanity metrics.

• An AI-enabled operating model that retains human judgement, taste and brand quality.

• Effective direction of a Johor-based Marketing Content & Campaign Coordinator as the function scales.

Key responsibilities:

Growth strategy and paid performance

• Translate commercial priorities into audiences, offers, campaign plans, budgets and measurable funnel targets.

• Personally lead LinkedIn and Meta paid media: targeting, creative testing, optimisation, attribution hygiene and weekly recommendations.

• Set the experiment backlog; decide what to scale, stop or redesign based on pipeline quality and conversion evidence.

Creative, content and CEO channels

• Shape core positioning and produce or materially improve copy for campaigns, newsletters, email sequences, blogs, landing pages, social content and sales collateral.

• Set creative direction and quality standards for visual and video assets; use Canva and AI tools confidently and brief specialist production when appropriate.

• Own the editorial system for the CEO LinkedIn and YouTube channels: themes, production briefs, distribution, titles, thumbnails, descriptions, community engagement and growth reporting.

AI, analytics and leadership

• Build repeatable AI-assisted workflows across research, content production, reporting, QA and campaign operations; protect confidential data and require human review.

• Maintain clear dashboards across paid media, web, CRM and content performance; present decision-ready weekly insights to leadership.

• Manage the junior coordinator, agency and freelance partners with clear briefs, deadlines, quality controls and development support

What you bring

• Demonstrated ownership of B2B growth or performance campaigns, including LinkedIn and Meta.

• Excellent English copywriting and a demonstrable eye for creative, video and brand quality.

• Hands-on experience with HubSpot, GA4, platform reporting, campaign measurement and CRM funnel analysis.

• Evidence of AI-assisted workflow design or automation beyond drafting content.

• Comfort working directly with senior leadership in a fast-moving international business.

• Healthcare, workforce, education, recruitment or professional-services exposure is helpful, not essential.

Why Groworx

• Meaningful work that improves people’s lives and strengthens essential services.

• Direct visibility with leadership and genuine ownership of outcomes.

• A modern, AI-enabled operating environment where better ways of working are expected.

• A regional growth platform anchored in Singapore, with collaboration across Australia, the Philippines and ASEAN