Growth Marketing Lead — AI Products & Services
Help launch AI products and build the growth function behind them
We’re looking for our first dedicated Growth Marketing Lead to help bring a new generation of AI products and services to market.
At Rida, we’re building technology that helps businesses turn everyday conversations into completed work, and helps customers plan tasks and arrange the people and services needed to execute them.
You’ll join at a stage where your work can directly shape how customers discover these products, experience their value and become repeat users. You’ll have an existing delivery network and real operational use cases to learn from, alongside new products with room to define their positioning and growth strategy.
The opportunity
You’ll work directly with the founder and our engineering team, with a marketing budget and specialist support for paid advertising, video and design.
You’ll have ownership across the customer journey: deciding which audiences to pursue, developing the proposition, testing acquisition channels and improving what happens after someone signs up.
Your main focus will be growing adoption of our business AI software, alongside focused experiments for AI-enabled services.
What you’ll own
Speak with customers and identify the problems, use cases and messages that drive adoption.
Shape product positioning, launch campaigns and customer offers.
Build and improve landing pages, product demonstrations and acquisition campaigns.
Test growth through search, social media, founder content, referrals and partnerships.
Work with engineers to improve signup, onboarding and conversion to paid usage.
Develop campaigns that encourage customers to return, expand their usage and recommend the product.
Manage specialist contractors and the marketing budget.
Use acquisition cost, conversion, retention and revenue data to guide investment.
What you’ll bring
Experience growing a software product, marketplace or digital service.
Examples of work you personally owned that improved adoption, paid conversion, retention or acquisition economics.
Strong writing and the ability to make unfamiliar technology understandable and useful to customers.
Hands-on experience with landing pages, analytics and marketing experiments.
Working knowledge of paid search and social advertising.
Confidence collaborating with engineers and speaking directly with customers.
The judgement to prioritise, execute and learn in a small team.
Experience with B2B SaaS or product-led growth is particularly relevant.
What you’ll gain
Ownership of the growth function from an early stage.
Direct involvement in product launches and decisions about positioning, onboarding and customer experience.
Close collaboration with the founder and engineers, with access to customer feedback.
A budget and specialist support to put your ideas into practice.
The opportunity to build a track record of taking AI products from early adoption toward repeatable growth.