Growth Marketing Manager (SEO | SEM | AI Search | Performance Marketing)

About Us

The Curtain Boutique is one of Singapore's leading premium curtain and blinds specialists. Since 2014, we have helped thousands of homeowners transform their homes with high-quality curtains, blinds, Ziptrak® outdoor blinds, and outdoor living solutions.

With over 80 team members, in-house manufacturing capabilities, and multiple award recognitions, we continue to invest heavily in digital marketing and technology to drive our next stage of growth.

We're looking for an experienced Growth Marketing Manager who is passionate about combining creativity, data, AI, and technology to generate measurable business results.

This is not a traditional marketing role.
You will own our digital growth engine across SEO, GEO, Google Ads, Meta Ads, AI Search (ChatGPT, Gemini, Claude), analytics, website optimization, and marketing automation.

What You'll Be Doing

Performance Marketing

• Manage and optimize Google Ads campaigns

• Manage Meta Ads campaigns (Facebook & Instagram)

• Improve Cost per Lead (CPL) and Return on Ad Spend (ROAS)

• Plan, execute and optimize marketing campaigns based on business objectives

SEO & AI Search (GEO)

• Develop and execute SEO strategies to improve organic rankings

• Perform keyword research and competitor analysis

• Optimize website content and technical SEO

• Build AI Search visibility across platforms such as ChatGPT, Gemini and Claude.

• Implement schema markup and structured data

Website & Conversion Optimization

• Improve website conversion rates

• Build and optimize landing pages

• Conduct A/B testing

• Improve website speed and user experience

• Work with developers on technical improvements

Analytics & Reporting

• Manage Google Analytics 4 (GA4)

• Manage Google Tag Manager (GTM)

• Build dashboards using AI

• Track lead quality, customer acquisition cost and campaign performance

• Generate weekly and monthly performance reports

Marketing Automation

• Improve HubSpot CRM workflows

• Build lead nurturing campaigns

• Improve lead routing and attribution

• Recommend automation opportunities to improve efficiency

Strategy & Innovation

• Stay updated on AI marketing trends and emerging technologies

• Evaluate new digital marketing channels

• Recommend new growth opportunities

• Work closely with Management to scale marketing performance
  

What We're Looking For

Must Have

• 4+ years in Growth Marketing / Digital Marketing / Performance Marketing

• Strong experience managing Google Ads

• Strong understanding of SEO & GEO

• Experience with Meta Ads

• Hands-on experience with GA4 and Google Tag Manager

• Experience using Looker Studio or similar dashboard tools

• Strong analytical and problem-solving skills

• Excellent communication skills

• Comfortable working with numbers and KPIs

Nice to Have

• Experience with HubSpot CRM

• Knowledge of HTML/CSS

• Experience with WordPress

• Familiarity with AI Search Optimization (GEO)

• Experience using AI tools for marketing

• Experience working with home improvement, interior design, renovation or e-commerce businesses
  

Success Looks Like

Within your first 12 months, you will help us:

• Increase qualified leads through SEO and paid advertising

• Reduce overall Cost per Lead

• Improve ROAS across paid campaigns

• Increase organic website traffic

• Grow AI Search visibility

• Improve landing page conversion rates

• Build reliable dashboards for marketing performance

• Strengthen our marketing automation and attribution systems

Key KPIs

• Cost per Qualified Lead (CPL)

• Marketing Qualified Leads (MQLs)

• Revenue generated from digital channels

• ROAS

• Organic traffic growth

• SEO keyword rankings

• Website conversion rate

• AI Search visibility

• Lead response time

• Marketing dashboard accuracy

• Customer Acquisition Cost (CAC)