MarcomExecutive
Responsibilities:
Develop, propose, and execute marketing strategies and campaigns—including advertising & promotions (A&P), digital initiatives, and brand partnerships—to enhance brand visibility and drive footfall to our restaurants.
Design and implement customer engagement and retention strategies to boost loyalty and repeat visits.
Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions.
Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets.
Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies.
Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI.
Execute marketing initiatives across paid and organic channels to drive customer acquisition, loyalty, engagement, and revenue growth.
Develop and maintain a content calendar; create engaging digital assets to strengthen brand presence across the website and social media platforms.
Support the production, adaptation, and updating of digital and in-store marketing materials as needed.
Liaise with internal teams and external agencies to align on campaign strategies and ensure smooth execution.
Handle daily administrative tasks and provide support on marketing operations and ad-hoc assignments.
Job Requirements
Diploma or degree in Marketing, Business Administration, Communications, preferably in F&B industry.
At least 1 year of experience in a marketing or related role.
Strong communication skills .
Familiarity with web analytics tools and campaign performance reporting.
Experience in photography is a plus.
Highly organized, detail-oriented, and capable of managing multiple tasks effectively.
Positive, proactive, and collaborative team player.
Comfortable with food tasting and able to consume Chinese cuisine, with no food allergies or dietary restrictions.