Marketing and Branding Specialist
As a Marketing and Branding Specialist you will develop and execute marketing initiatives that will strengthen brand awareness, engage target customers and support sales growth. This role ensures consistent brand presentation across retail outlets, cafés, digital platforms, packaging and all marketing materials.
Key Responsibilities
Develop and implement marketing and branding plans aligned with business objectives.
Maintain consistent brand identity, tone and visual standards across all channels.
Plan and execute seasonal campaigns, product launches, promotions and events.
Create marketing content for social media, websites, email campaigns and in-store materials.
Manage social media calendars, engagement and customer enquiries.
Prepare creative briefs and coordinate with graphic designers, photographers, agencies and vendors.
Support packaging development, menu design, point-of-sale materials, signage and visual merchandising.
Conduct market, customer and competitor research to identify trends and opportunities.
Collaborate with retail, café and sales teams including corporate channels to develop campaigns that increase customer traffic and revenue.
Build relationships with media, influencers, business partners and event organisers.
Support public relations, collaborations and brand-activation activities.
Monitor campaign budgets, timelines and deliverables.
Track marketing performance, prepare reports and recommend improvements.
Maintain brand assets, marketing materials and campaign records.
Ensure all materials comply with brand guidelines and relevant advertising requirements.
Key Performance Indicators
Brand awareness and customer engagement
Campaign reach, traffic and conversion
Sales generated from marketing activities
Social media growth and engagement
Timely delivery of campaigns and materials
Marketing budget utilisation
Consistency with brand standards
Effectiveness of product launches and promotions