Marketing Associate

You're a creative problem-solver and analytical thinker. You are curious and enjoy the process of learning and understanding people and things that are both familiar and foreign to you. You are not intimidated by numbers and analytics and advocate its ability to draw insights that inform and drive Marketing outperformance. You believe that everything can be measured and should be outcome-driven. You are confident and energetic because you're a problem-solver. You believe that Marketing serves a strategic role and performance marketing drives business results. You'll have the opportunity to be involved in driving the Company's marketing efforts for its three brands, The Atelier & Co, The Wedding Atelier, and The Floral Atelier.

Responsibilities

• Identify and analyze target audiences, objectives and outcomes of marketing campaigns.

• Perform market and competitor research and analysis, synthesize insights, generate market and competitive analysis reports for management.

• ideate, create, execute, manage performance marketing campaigns.

• Execute and manage digital marketing campaigns.

• Manage digital marketing platforms (google ads, Meta ads, social channels).

• Stay up-to-date on current marketing trends in the luxury industry.

• Execute and manage KOL/influencer campaigns.

• Execute and manage traditional marketing campaigns including pop-ups, partnerships, collaborations, in-store VM displays, sponsorships, paid and earned public relations campaigns

• Set, evaluate, analyze, draw insights from marketing performance and results and draw insights to inform future campaign improvement plans

Qualifications

• Bachelor's degree in business, marketing, psychology, or business-related fields.

• 5 - 7 years of relevant marketing experience, luxury brands preferred.

• Strong analytics skills and demonstrated track record in marketing analytics.

• Exceptional communication and interpersonal skills.

• Strong critical, analytical, and creative thinking skills.

• Experience with both social media and digital marketing.

• Track record of successfully executing marketing campaigns.

Compensation & Benefits

• Basic Monthly Salary: SGD3,800 - SGD4,300

• Annual Discretionary Performance Bonus

• Staff Discounts

• Paid Learning & Development Opportunities

• Travel