Marketing

Pay$2,500 – $3,700 per month

LocationEast Region

TypeFull Time

LevelMid Level

Posted4d ago

About the role

In this role, you will create and manage social media presence, plan engaging events, and analyze marketing outcomes to optimize strategies. This position is perfect for individuals with digital marketing experience who are looking to make a difference while growing their skills.

Key responsibilities

Develop and execute social media content plans (including Facebook, Instagram, XHS, etc.) to achieve marketing objectives
Create engaging, informative, and visually appealing posts that highlight unique tuition programs and success stories
Plan and organize marketing events and promotional activities to boost brand visibility and customer engagement
Conduct market analysis to identify trends, customer preferences, and competitor activities
Monitor, analyze, and report on the effectiveness of marketing campaigns, providing data-driven insights and recommendations for improvement
Collaborate with the teaching and admin teams to align content with curriculum and brand messaging
Interact with online community to build relationships and foster a positive brand image
Support marketing campaigns and events as needed

About you

Proven experience in social media management and event planning, especially on platforms relevant to students and parents
Strong analytical skills to assess marketing effectiveness and suggest improvements
Creativity and strategic thinking in designing activities that attract and engage potential customers
Excellent communication skills with the ability to craft compelling, error-free content
Basic proficiency with design tools (e.g., Canva, Photoshop) and an eye for visual aesthetics
A proactive, self-motivated attitude with the ability to work independently and meet deadlines
Familiarity with digital marketing practices and knowledge of the Chinese tuition/education industry is a plus

Benefits