Marketing & E-commerce Manager
We are seeking an experienced and commercially driven Marketing & E-commerce Manager to lead the Marketing & E-commerce department of FarEastFlora.com and its group of brands. Reporting to the General Manager, you will be responsible for developing and executing online and offline marketing strategies, growing online revenue, and leading a team of marketing, performance marketing and design professionals.
Responsibilities
Develop and execute the annual marketing plan and promotional calendar across the group’s brands, with clear revenue targets and an approved marketing budget.
Plan and lead festive, seasonal and occasion-based campaigns from brief to post-campaign review, ensuring timely delivery across all channels.
Drive online sales on the company’s e-commerce websites (Shopify), including onsite merchandising, promotions, product collections and landing pages.
Improve website user experience and conversion rate through data analysis and A/B testing.
Oversee performance marketing on Google and Meta, including agency management, budget allocation and KPI setting (e.g. ROAS, CPA).
Oversee CRM and email marketing (Klaviyo) to grow customer retention and repeat purchase.
Oversee marketplace channels (Shopee, Lazada, TikTok Shop), ensuring promotions are aligned with the company’s own websites.
Manage social media, content, live streaming, and influencer and affiliate marketing to build brand awareness and engagement.
Ensure brand consistency across all marketing and communication materials, and provide creative direction to the in-house design team.
Work with Product Development and Purchasing on product range, pricing and new product launches, supported by sales data and competitor analysis.
Develop partnerships and collaborations, including bank and card promotions, media partners and corporate gifting tie-ups.
Monitor and analyse performance using GA4, Shopify, Klaviyo and sales reports, and present regular performance reports and recommendations to management.
Lead, coach and manage the performance of the marketing team.
Requirements
Degree in Marketing, Business or a related discipline.
Minimum 5 years of marketing experience, including at least 3 years in e-commerce or B2C digital marketing and 2 years in a people management role.
Proven track record in planning and executing campaigns that drive online revenue.
Hands-on experience with Shopify, Google Analytics 4, Klaviyo, Google Ads and Meta Ads Manager. Experience with Shopee, Lazada or TikTok Shop is an advantage.
Strong analytical and commercial skills, with a good understanding of ROAS, conversion rate, average order value and margin.
Excellent command of written and spoken English, with strong copywriting skills. Bilingual abilities (Mandarin/Chinese) are a plus for communicating with Chinese speaking clients & suppliers.
Strong leadership, planning and organisational skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment.
Experience using AI tools to improve marketing productivity is an advantage.
Experience in the floral, gifting, retail or lifestyle e-commerce industry is an advantage.
Interested applicants are invited to apply online with a comprehensive resume stating experience, qualification, current & expected salary via QUICK APPLY.
We regret that only shortlisted candidates will be notified.