Marketing Executive

Job Summary

We are seeking a proactive and creative Marketing Executive to support the planning and execution of marketing initiatives for our Student Care Services. The role covers digital marketing, campaign execution, event coordination, creative development, and marketing performance tracking.

The successful candidate will work closely with internal teams and external vendors to strengthen brand presence, generate leads, engage prospective customers, and ensure consistent branding across digital platforms and physical branches.

Key Responsibilities

1. Marketing Planning & Performance Tracking

• Support the development of annual and quarterly marketing plans and budgets.

• Prepare weekly and monthly marketing reports covering student enrolment, prospect conversion rates, campaign performance, and key insights.

• Monitor marketing activities, expenditure, and progress against targets.

2. Campaign & Event Management

• Assist in planning and executing marketing campaigns and promotional events.

• Coordinate the development, production, and distribution of online and offline marketing materials.

• Support programme launches, marketing events, and post-campaign evaluations.

3. Digital Marketing & Online Presence

• Manage and update the website and social media platforms with accurate and engaging content.

• Plan and publish digital content to strengthen online visibility and customer engagement.

• Respond to basic social media enquiries and online customer communications promptly.

4. Creative Development & Vendor Coordination

• Create marketing visuals using tools such as Canva, Adobe Illustrator, and Photoshop.

• Liaise with external designers, agencies, and contractors on artwork, branding materials, and event collaterals.

• Review creative materials and ensure timely delivery.

• Track campaign leads, conversions, and cost-effectiveness.

5. Branch Marketing & On-Site Support

• Conduct periodic checks at Student Care branches to ensure marketing materials, signage, and branding are properly displayed.

• Provide on-site support for external events and promotional activities.

6. Data Management & PDPA Compliance

• Maintain accurate and organised customer enquiry and lead databases.

• Manage and back up marketing assets, photo libraries, and branding materials.

• Ensure compliance with PDPA requirements and maintain appropriate consent records for using students’ and parents’ images in marketing materials.

7. Administrative & Cross-Functional Support

• Track marketing invoices, budget utilization, and related financial records.

• Participate in weekly or fortnightly team meetings and support internal stakeholders with marketing requests.

• Assist in preparing materials for Combined Marketing Meetings when required.

Requirements

• Relevant experience in marketing, digital marketing, or a related field is preferred.

• Proficient in social media management and digital content creation.

• Familiarity with Canva, Adobe Illustrator, Photoshop, or similar design tools.

• Strong written and verbal communication skills.

• Good organisational, coordination, and analytical skills.

• Meticulous in maintaining records and handling confidential information.

• Able to work independently and collaboratively with internal teams and external vendors.

• Willing to support events and conduct periodic visits to Student Care branches.