marketing executive

Key Responsibilities

Digital Marketing

- Assist with Meta and Google advertising campaigns.

- Monitor campaign performance and provide regular updates to the Marketing Manager.

- Assist with testing creatives, ad copy, audiences, keywords, and campaign setups.

- Track basic advertising performance such as leads, CPL, CTR, CPC, CPM, and conversions.

- Highlight any noticeable changes or issues in campaign performance.

- Support campaign optimisation based on the Marketing Manager’s direction.

Campaign Support

- Assist the Marketing Manager with the execution of marketing campaigns and promotions.

- Prepare the information, materials, and creatives required for campaign launches.

- Coordinate with the Creative Team to ensure campaign materials are ready on time.

- Check that campaign materials are prepared correctly before launch.

- Assist with updates to advertisements and campaign materials when required.

Content & Creative Support

- Work closely with the Creative Team on marketing and advertising requirements.

- Assist with content ideas, references, creative briefs, hooks, captions, and ad copy.

- Research current content trends and competitor marketing activities.

- Review creatives to ensure they follow the intended marketing direction.

- Create or edit simple marketing creatives when required.

- Assist with taking photos and videos of projects, completed works, team activities, or other marketing-related content when needed.

- Perform basic photo and video editing for social media and advertisements.

Content Coordination

- Assist in maintaining the marketing and content calendar.

- Coordinate upcoming content requirements with the Creative Team.

- Follow up on content and marketing tasks to ensure deadlines are met.

- Monitor published content and identify posts or formats that are performing well.

- Suggest content ideas based on trends, campaign performance, and customer interest.

Marketing Reporting

- Assist in preparing weekly and monthly marketing reports.

- Track advertising spend, leads, appointments, campaign results, and content performance.

- Maintain accurate marketing records and campaign information.

- Assist the Marketing Manager in compiling data required for reporting and campaign reviews.

Marketing Research

- Monitor competitors and their marketing activities.

- Research new content formats, advertising trends, and marketing opportunities.

- Assist in identifying ideas that may be useful for future campaigns and content.

Team Coordination

- Work closely with the Marketing Manager, Creative Team, Sales Team, and other departments when required.

- Follow up on marketing-related tasks and deadlines.

- Ensure campaign and content requirements are communicated clearly to the relevant teams.

- Support the Marketing Manager with other marketing activities when required.

Requirements

- Experience in marketing, digital marketing, content marketing, or a related role.

- Basic knowledge of Meta Ads Manager and Google Ads.

- Good understanding of Facebook, Instagram, TikTok, and digital marketing.

- Comfortable working with basic marketing data and reports.

- Able to create or edit simple marketing creatives.

- Able to take basic photos and videos for marketing purposes.

- Able to perform basic photo and video editing.

- Familiar with Canva, CapCut, Adobe Creative Suite, or similar tools.

- Able to write simple captions, headlines, hooks, and advertising copy.

- Good communication and organisational skills.

- Able to manage multiple tasks and deadlines.

- Able to work independently while following the Marketing Manager’s direction.