Marketing Executive
About the Role
Plan, coordinate and execute marketing activities for Tan Wei Motorcycles and Yamaha by Tan Wei, covering digital advertising, social media, website management, content production, Google reviews and promotional events. Take ownership of assigned tasks from planning to completion, monitor performance, maintain accurate information and recommend improvements based on data and results.
Job Responsibilities
1. Digital Advertising & Campaign Management
Plan and manage digital advertising campaigns, including objectives, budgets, timelines, target audiences, creatives and calls to action.
Submit campaign proposals and budgets to the Head of Marketing for approval.
Coordinate with the creative team on advertising visuals, videos and copy, and verify motorcycle availability, prices, promotions and other information before launch.
Monitor campaign delivery, spending and performance on working days, resolving or escalating rejected ads, technical issues and underperforming campaigns promptly.
Analyse results and recommend improvements to creatives, audiences and budget allocation.
Update or stop advertisements when motorcycles are sold or promotions end. Obtain approval before exceeding budgets or making major campaign changes.
2. Campaign Planning & Creative Coordination
Prepare the following month's campaign plans, content requirements, budgets and timelines before the current month ends.
Develop content ideas with the Head of Marketing and creative team, aligned with brand priorities, motorcycle models, promotions and showroom activities.
Prepare creative briefs, coordinate video shoots and required resources, monitor editing progress and ensure deadlines are met.
Review content for factual accuracy, brand consistency and clear messaging before approval.
Coordinate with sales on stock availability, priority motorcycles, promotions, customer enquiries and feedback to improve future campaigns.
3. Social Media & Content Calendar Management
Prepare captions, coordinate approvals, schedule and publish content across relevant social media platforms for both brands.
Check captions, covers, tags, links, locations and formatting, and ensure scheduled posts are published correctly.
Monitor comments and direct messages on working days, respond to routine enquiries using verified information, and direct sales leads to the relevant sales team.
Escalate complaints, sensitive matters and enquiries requiring management input, and follow up on customer handovers.
Maintain the shared content and media calendars on Claude, ensuring publishing dates, campaign timelines, shoot schedules, deadlines, task owners, statuses and asset links are accurate and up to date.
Track content from planning to publication and flag missing assets, delays, scheduling conflicts and content gaps early.
4. Website Development & Maintenance
Coordinate the completion and launch of the Yamaha by Tan Wei website, tracking outstanding pages, content, images, functions, approvals and deadlines.
Liaise with internal teams and the website vendor to follow up on deliverables and resolve technical issues.
Check motorcycle information, business details, enquiry links, mobile layouts, navigation and enquiry forms before final website approval.
Maintain both websites by updating motorcycle listings, prices, stock availability, promotions, images, contact details and business information.
Remove sold listings and outdated content, test website functions regularly, and verify that completed updates work correctly.
5. Google Review & Customer Feedback Management
Monitor Google reviews for both brands on working days and aim to respond within two working days.
Prepare personalised, professional responses and verify complaint details with relevant teams before replying.
Escalate sensitive reviews, disputes and serious allegations to the Head of Marketing for approval before responding.
Follow up on unresolved cases and report recurring customer feedback in monthly reports.
6. Events, Promotions & Marketing Asset Management
Support marketing activities for new launches, showroom activities, community events and promotions, including publicity, marketing materials, content coverage and on-site coordination where required.
Coordinate event content and required shots with the creative team, and support post-event content and performance reporting.
Organise approved photos, videos, designs, captions, campaign materials and reports in shared folders using clear file names and version control.
Maintain accessible, up-to-date marketing assets and records for future reference.
7. Reporting & Performance Analysis
Weekly Progress Updates
Provide updates on advertising campaigns, spending, results, content production and publication, upcoming shoots, deadlines, website progress, Google reviews, customer feedback and outstanding issues.
Highlight delays, blockers, decisions required and recommended next steps.
Monthly Advertising Report
Report campaign objectives, approved budgets versus actual spending, reach, impressions, frequency, clicks, enquiries and cost per result.
Analyse campaign performance, compare results with the previous month where meaningful, and incorporate enquiry quality and sales-team feedback.
Report confirmed sales or motorcycle purchases attributable to campaigns where records are available, clearly distinguishing enquiries from confirmed sales.
Summarise campaign changes, key learnings, recommended improvements, and proposed campaigns and budgets for the following month.
Monthly Content & Marketing Summary
Report content output against the planned calendar, organic reach, views, engagement, audience growth and content performance.
Summarise website updates and outstanding issues, Google review activity, recurring customer feedback, and event or promotional results where applicable.
Use the latest available figures and clearly state the reporting cut-off date.
8. Ownership & Follow-Through
Proactively manage assigned responsibilities from planning and execution through monitoring and completion.
Obtain necessary information, coordinate with relevant teams, follow up on outstanding items and keep deadlines on track.
Manage routine tasks independently within agreed direction and approved budgets.
Flag issues early with practical recommendations and obtain approval for campaign budgets, major changes, sensitive public responses and the final website launch.
Provide reports that explain performance, identify key findings and recommend actionable improvements.
Job Requirements
Diploma in Marketing, Digital Marketing or a related field.
Relevant experience in digital marketing, online advertising and social media management.
Familiarity with Meta Ads Manager, Google Ads and digital marketing performance metrics.
Good analytical, communication and organisational skills.
Creative, proactive, detail-oriented and able to work independently.
Able to manage multiple tasks, deadlines and coordinate with internal teams and external vendors.