Marketing Intern, APAC

MARKETING APAC INTERN
6 months, starting Dec 2026/Jan 2027

Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us.

Opportunities & Exposure

Activation Calendar & Trade Plan

• Oversee the animation calendar to ensure it is fully updated


• Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market

Animation Planning & Preparation

• Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events)


• Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region


• Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets

E-Commerce/Digital activations

• Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets


• Assist the Marketing team in developing VM display tools adapted to APAC markets


• Coordinate with HQ for the update and enhancement of E-commerce site


• E-monitoring of edoors on product launches and image


• Coordinate TR APAC digital activities with Area Manager, the retailers and HQ


• In charge of the approval process of online activities (Banner, social content creation, KOL posts….) with HQ and the Markets

Competition Research & Analysis

• Prepare monthly newsletter detailing key competitor offline and online animations


• Monthly monitoring of competitor product positioning in key markets


• Mystery shopping to monitor competition best practices and key launches


• Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required)

Category Management – CATMAN

• Support collecting and consolidating category and product information across markets


• Maintain and update category trackers, product lists and databases


• Support ad-hoc category management projects and analysis

Regional Team support

• Support the Regional team for any ad hoc request


• Support the team in the financial processing of quotations, invoices and updating of budget expenses

Requirements

• Able to commit full time internship from Dec 2026/Jan 2027 to Jun 2027


• Previous experience in the beauty / luxury / FMCG industries is an advantage


• Team-spirited with an international outlook


• Enthusiastic about and sensitive to luxury cosmetics


• Strong understanding of Brand Image


• Organized, autonomous with a sense of initiative and advanced analytical skills


• Competent on Excel and PowerPoint