Marketing Lead
About the Role
The Marketing Lead will drive Light Avenue’s brand growth, customer acquisition and marketing performance across retail and digital channels. This is a hands-on role covering marketing strategy, campaigns, digital marketing, content, CRM, partnerships and brand management. The ideal candidate is commercially minded, proactive and able to build a more structured and measurable marketing function as the business grows.
Key Responsibilities
Develop and execute annual and monthly marketing plans aligned with business and sales objectives.
Manage Light Avenue’s brand positioning and consistency across digital, retail and offline channels.
Plan and execute integrated campaigns across social media, SEO, SEM, EDM, e-commerce and retail.
Drive SEO, GEO and content strategies to improve organic visibility and establish Light Avenue as a trusted home-solutions resource.
Develop engaging content including buying guides, product education, customer projects, videos and renovation-related content.
Manage CRM, customer segmentation and retargeting campaigns to support lead nurturing, retention and repeat purchases.
Manage KOLs, influencers, creators and strategic brand partnerships.
Develop membership, referral, affiliate and customer engagement initiatives.
Support retail marketing, showroom activations, events and roadshows to generate traffic and leads.
Monitor market trends, customer behaviour and competitor activities to identify growth opportunities.
Track marketing performance, campaign results and ROI, and provide recommendations for improvement.
Work closely with Management, Retail, E-commerce, Purchasing, Suppliers and external agencies.
Key Requirements
Diploma or Degree in Marketing, Business, Communications or related fields.
3–5 years of relevant marketing experience, preferably with experience managing campaigns or marketing functions.
Strong knowledge of digital marketing, SEO, SEM, social media, content and CRM.
Experience in planning and executing end-to-end marketing campaigns with measurable results.
Strong analytical and commercial mindset with an understanding of leads, sales and ROI.
Good creative and brand sense with the ability to develop and guide content direction.
Experience managing agencies, KOLs, creators or external partners is an advantage.
Strong communication, project management and organisational skills.
Proactive, hands-on and able to work independently in a fast-moving environment.
Experience in retail, e-commerce, home improvement, renovation, lifestyle or consumer products will be an advantage.