Marketing Manager, Digital Growth & Partnerships

Job Responsibilities

1. Digital Marketing & Performance

·        Develop and execute digital marketing strategies to drive customer acquisition, engagement, conversion, and revenue growth across RMG's healthcare services.

·        Plan, manage, and optimise performance marketing campaigns across Google Ads, Meta, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), and other relevant digital channels.

·        Independently set up, execute, and optimise digital advertising campaigns, including keyword selection, audience targeting, budget allocation, bidding strategies, and conversion tracking.

·        Manage digital marketing agencies and external specialists, ensuring campaign strategies, execution, and performance are aligned with business objectives.

·        Critically evaluate agency proposals, campaign recommendations, and performance reports to identify opportunities for improvement.

·        Monitor and analyse digital marketing performance using Google Analytics 4 (GA4), Google Tag Manager, advertising dashboards, and other relevant analytics tools.

·        Identify opportunities to improve organic search visibility, website performance, landing pages, and customer conversion journeys.

·        Track marketing expenditure, customer acquisition costs, conversion rates, and return on advertising investment to optimise campaign effectiveness.

·        Explore emerging digital platforms, marketing technologies, and acquisition channels to support business growth.

2. Strategic Partnerships & Business Development

·        Proactively identify, research, and engage prospective business partners to expand RMG's customer reach and drive new business opportunities.

·        Develop and manage strategic partnerships, B2B2C collaborations, affinity programmes, joint promotions, and co-branded marketing initiatives.

·        Establish relationships with financial institutions, corporations, membership associations, consumer platforms, lifestyle businesses, and other relevant organisations.

·        Understand prospective partners' business objectives, customer profiles, and commercial priorities to develop compelling partnership propositions.

·        Independently conceptualise partnership opportunities, prepare commercial proposals, conduct presentations, and negotiate mutually beneficial arrangements.

·        Manage the end-to-end partnership development process, from prospecting and initial engagement through negotiations, implementation, and performance evaluation.

·        Work closely with internal business units to develop partnership offerings that are commercially viable, operationally feasible, and aligned with organisational objectives.

·        Identify innovative collaborations and opportunities to integrate RMG's healthcare services into broader consumer and business ecosystems.

·        Build and maintain strong relationships with existing partners, identifying opportunities to strengthen engagement and expand collaborations.

·        Monitor partnership performance, including customer acquisition, programme utilisation, revenue contribution, and overall commercial effectiveness.

3. Integrated Marketing & Business Growth

·        Develop and implement integrated marketing initiatives that combine digital marketing and strategic partnerships to maximise customer acquisition and business growth.

·        Collaborate with marketing, clinical, operations, and commercial teams to develop campaigns, promotional programmes, and healthcare service offerings.

·        Identify new customer segments, acquisition channels, and market opportunities to expand the reach and adoption of RMG's healthcare services.

·        Develop business cases, marketing proposals, and commercial recommendations to support new growth initiatives.

·        Analyse marketing and partnership performance, providing actionable insights and recommendations to management.

·        Ensure marketing campaigns and partnership initiatives comply with applicable healthcare advertising regulations, data protection requirements, and corporate guidelines.

Job Requirements

·        Bachelor's Degree in Marketing, Business, Communications, or a related discipline.

·        Preferably 6 – 10 years of relevant experience, with a strong foundation in hands-on digital marketing and experience in commercial marketing, business development, or strategic partnerships.

·        Proven ability to independently plan, set up, execute, and optimise digital advertising campaigns using Google Ads and Meta Ads Manager.

·        Strong technical understanding of SEO, SEM, paid social advertising, conversion tracking, digital analytics, and campaign performance optimisation.

·        Relevant Google Ads and Meta certifications are highly preferred, particularly Google Ads Search Certification and Meta Certified Media Buying Professional Certification.

·        Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and other digital marketing analytics and reporting tools.

·        Experience managing digital marketing agencies, with the ability to critically assess campaign strategies, technical execution, and performance.

·        Proven experience identifying business opportunities, developing commercial propositions, and establishing strategic partnerships.

·        Strong commercial acumen, with the ability to evaluate marketing initiatives and partnerships based on customer acquisition, revenue contribution, and return on investment.

·        Excellent communication, presentation, negotiation, and stakeholder management skills, with confidence in independently approaching and engaging prospective business partners.

·        Resourceful, self-motivated, and proactive, with an entrepreneurial mindset and the ability to develop innovative business collaborations.

·        Strong analytical and problem-solving skills, with the ability to translate marketing data and commercial insights into actionable strategies.

·        Ability to work independently, manage multiple initiatives, and collaborate effectively with internal and external stakeholders.

·        Experience in healthcare, consumer services, financial services, loyalty programmes, or other consumer-facing industries would be advantageous.

We regret that only shortlisted candidates will be notified.