Marketing Manager (E-commerce & Partnerships)
About Us
We are a fast-growing Singapore-based wellness brand. We move fast, we hold high standards, and we don't have room for people who need hand-holding. Small team. Big output. Every person here carries their weight.
We're scaling our channels and partnerships, and we need someone who can own that growth, and the numbers behind it.
The Role
You'll own Colleet's commercial growth across our online marketplaces, live commerce, partnerships and activations. The brand and content engine is strong and the strategy support is there but you own the channels, the relationships, and the revenue they produce.
This is a senior, hands-on role for someone who has grown e-commerce numbers before and has the network to do it again. We move fast. Deadlines are real. Standards are high. If you need constant direction or someone to motivate you, this is not the right environment. But if you take ownership and your decisions show up in the numbers, you'll thrive here.
What You’ll Do
Own the website's performance: SEO, site speed, checkout flow, conversion rate and analytics.
Run our website, Shopee, Lazada and TikTok Shop: listings, search ranking, discounts, vouchers and campaign sign-ups.
Own your revenue target; track performance across all channels and act fast on what's working and what's not
Own our sales campaign calendar end-to-end, including the mega-sales from concept and theme through to execution across every channel
Plan, launch and optimise Meta ads yourself: audiences, creative testing, budget and ROAS (return on ad spend).
Source and manage livestreamers — via the platforms, your own network, or part-time hosts and run lives that actually convert
Source, negotiate and close KOLs, livestreamers, affiliates and brand collaborations
Expand Colleet into new channels — pitch and land physical retail stockists
Plan pop-up booths and events — choose the right ones, apply, and direct the setup and visual merchandising
Build our community into a growth engine — loyalty, referrals and repeat purchase
Set the content strategy and monthly calendar for Instagram, TikTok and Xiaohongshu.
Lead and direct our content creator and creative team — set the briefs, direct the output, hold the standards (you direct content, you don't shoot it yourself)
Manage marketing spend responsibly and report results clearly
Keep everything aligned to our honest brand voice and compliance standards
Who We’re Looking For
Based in Singapore and eligible to work here
6–8+ years in e-commerce or commercial marketing for a consumer brand (beauty, wellness or FMCG a strong plus)
A proven track record growing website, TikTok Shop and Shopee revenue — with real numbers to show us
Hands-on command of seller-centre tools: campaigns, vouchers, affiliate/Spark Ads
Comfortable reading performance data and ad stats, and making decisions from them
An existing network of KOLs, livestreamers and/or brand partners in Singapore
Experience with Shopify, website optimisation, and Klaviyo
Experience running live commerce and planning real-world activations
Experience directing a content creator or freelancers
Commercially sharp — comfortable owning a revenue target
You write and speak well in English
Singapore-based and eligible to work here
Experience landing products into physical retail, or in wellness/beauty/F&B/lifestyle brands, is a plus
This Role Is NOT For You If…
You need to be chased to hit deadlines or targets
You wait to be handed a plan or solution
You don’t know what to do when a KPI isn’t met
You've run plenty of campaigns but never actually moved revenue
You can't read a dashboard and act on what it tells you
You don't have, and can't build a real partner and creator network
What’s In It For You?
We believe in paying for performance. The more you grow our channels, the more you earn.
Basic Salary: $5000 - $7000
Annual Performance Bonus
Staff Purchase Discount
Work Arrangement: 60% WFH / 40% On-site
Working Hours: Mon - Fri, 9am - 6pm
Annual leave: 14 days
Employment Type: Full-time