Overseas Growth Marketing Manager (SEO/GEO & Social Media)
About the role
We are building an App and web product that helps people accumulate, find and use the information that matters in their work. The product first solves problems in a person's own work context, then explores the path from individual use to team adoption. Our users are international, and we are growing that audience from Singapore. We are looking for someone who can both set growth strategy and personally produce content and run experiments.
Key responsibilities
Research the needs and search behaviour of target users, and develop and execute SEO, GEO (Generative Engine Optimisation) and content growth plans.
Plan and produce content across channels such as X, TikTok and Facebook, continuously testing topics, formats and acquisition results.
Track conversion from content exposure through to visits, sign-ups and actual product usage, and adjust channel and content strategy based on the data.
Work with the product team to identify what affects first-time and continued use, and explore how individual usage can drive team adoption.
Build a repeatable body of effective channels, content and conversion methods — measuring outcomes, not impressions or publishing volume.
About you
Hands-on experience in SEO, content growth or social media marketing for an international audience, with the ability to describe experiments personally owned and what resulted from them.
Ability to independently run the full loop: user insight, content planning, publishing, data analysis and iteration.
An understanding of the difference between acquisition and usage, and genuine interest in what happens after sign-up.
Strong written and spoken English, as the role involves creating content for and communicating with an international user base.
Comfort working with cross-functional teams.
Experience with consumer, tooling or productivity products, or with growth projects that expanded from individual users to teams (advantageous).