Program Origination & Marketing Manager

Company Overview

The Singapore Mint, established in 1968, has evolved into a leading innovative mint producing high-quality coins, medallions, and collectibles. It combines advanced technology with skilled craftsmanship and serves both local and international markets.

Job Summary

The Manager, Programme Origination leads the team to develop and execute commemorative coin and collectible product programmes, owning strategy, marketing, delivery, and P&L to achieve commercial and performance targets.

Responsibilities

• Lead and manage the Programme Origination team to deliver product programmes that meet yearly margin targets and enhance team capabilities in a dynamic environment


• Plan, execute, and review programmes managing scope, schedule, budget, quality, launch readiness, risks, and post-launch performance


• Conduct market research to identify trends and originate differentiated product concepts that enhance brand equity


• Oversee marketing and communications plans, including product storytelling, campaign briefs, sales enablement materials, and channel support across retail, e-commerce, corporate sales, and digital platforms


• Coordinate internal teams across programme origination, marketing, sales, design, production, and operations to ensure aligned delivery and accountability


• Manage external contractors, agencies, vendors, and partners to deliver quality, cost, timelines, messaging, and brand standards


• Monitor programme KPIs and P&L, track sales, margin, and engagement targets, and implement timely corrective actions


• Provide accurate programme reporting, documentation, and management updates


• Recommend programme concepts, timelines, budget allocations, go-to-market requirements, and risk mitigation or performance improvement actions


• Influence cross-functional delivery across marketing, production, operations, sales, and external partners to ensure cohesive execution