Sales and Marketing Executive
About the role
This role combines online sales operations and digital marketing responsibilities. The baseline workload weighting is structured as follows: Online Sales Operations (20 - 30%), Digital Marketing & Brand Communications (70 - 80%).
Key responsibilities
Proactively monitor and respond to inbound inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and various social media communication channels; actively convert incoming leads into sales using consultative communication
Manage the back-end operations of Coway's active e-commerce marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall, including ensuring stable order fulfillment, accurate inventory synchronization, pricing adjustments, listings optimization, and SLA compliance
Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive digital revenue growth
Manage organic content creation, scheduling, and community management for official brand channels (Meta, Instagram, TikTok) to drive digital traffic, user engagement, and premium brand awareness
Direct and collaborate closely with external performance marketing agencies to support SEO/SEM, paid search, and conversion focused ad campaigns to maximize marketing ROI
Support front-end visual storytelling and UI/UX optimization for the e-mall, including designing and localizing digital assets such as store banners, social media collaterals, and landing pages using design tools (Canva, Photoshop, Capcut, etc.)
Align digital marketing efforts with offline touchpoints (roadshows, retail stores) to optimize the "Research Online, Purchase Offline" customer acquisition journey
About you
Minimum 3 years of experience in preferably both e-commerce sales or digital lead-to-sales conversion, and digital & brand marketing within Singapore, preferably in the home appliance or consumer electronics sector
Expertise in managing performance marketing (SEO/SEM, paid ads), social media growth, and content marketing calendars
Strong analytical mindset with a proven ability to interpret data, track marketing KPIs, and optimize budgets based on ROI
Proactive, agile startup mindset capable of driving both strategic vision and hands-on operational tasks
Proficiency in Shopee/Lazada seller centers and digital CRM communication tools