Senior Marketing Executive

Job Summary

We are seeking a creative, proactive, and results-oriented marketing professional to support the planning and execution of marketing initiatives that drive student enrolment and promote our educational programmes.

The role involves digital marketing, content creation, campaign management, event promotion, market research, and performance analysis. The successful candidate will work closely with internal teams and external partners to strengthen brand awareness, generate leads, and enhance the overall customer journey from initial enquiry to enrolment.

Key Responsibilities

1. Marketing Planning & Campaign Execution

• Develop and execute monthly and campaign-based marketing plans aligned with business objectives, revenue goals, and student enrolment targets.

• Plan and implement promotional campaigns for courses, programmes, and educational activities.

• Monitor campaign progress, ensure timely execution, and optimise activities based on performance results.

2. Brand Promotion & Content Creation

• Create and edit engaging marketing content for course descriptions, brochures, event promotions, press releases, emails, and social media platforms.

• Design and produce marketing materials, including posters, brochures, digital graphics, and short videos.

• Gather student feedback, testimonials, success stories, and teaching highlights to showcase programme outcomes and strengthen brand awareness.

3. Digital Marketing & Social Media Management

• Manage and publish content across the organisation’s website, WeChat Official Account, Facebook, Instagram, and REDnote.

• Manage online advertising campaigns and promotional partnerships, monitor budgets, and evaluate campaign performance to improve lead generation and enrolment conversion.

• Maintain accurate and up-to-date website content and course registration pages.

• Respond to online enquiries or coordinate with the relevant teams for timely follow-up.

• Identify opportunities to improve the customer journey from programme discovery to enquiry and enrolment.

• Prepare and distribute promotional emails using relevant marketing systems.

4. Student Recruitment & Event Promotion

• Plan and coordinate course information sessions, trial classes, open days, talks, workshops, and other student recruitment activities.

• Support the promotion and execution of seminars, competitions, and cultural exchange activities, including publicity, registration, on-site coordination, and post-event follow-up.

• Collaborate with teaching and administrative teams to coordinate event materials, staffing, and participant communications to enhance engagement and encourage enrolment.

5. Market Research & Performance Analysis

• Monitor trends in Singapore’s Chinese-language education market and research target audiences, competitors, and comparable programmes.

• Track key marketing metrics, including audience reach, enquiries, enrolments, conversion rates, and campaign costs.

• Prepare regular marketing performance reports and recommend improvements to campaign effectiveness and resource utilization.

6. Project & Data Management

• Maintain and update the Customer Relationship Management (CRM) system and customer databases.

• Keep marketing materials, partnership information, and campaign records organised and up to date.

• Ensure marketing activities and customer data handling comply with applicable personal data protection requirements and organisational policies.

• Maintain accurate customer contact information, including email addresses, telephone numbers, and WeChat IDs, in accordance with applicable data protection requirements.

Requirements

• A recognised university degree or higher qualification.

• Strong written and verbal communication skills in both Chinese and English.

• At least two years of marketing experience, preferably in the education sector or in promoting educational products and programmes.

• Familiarity with social media platforms, digital marketing tools, and online advertising.

• Proficient in Microsoft Excel and familiar with graphic design or marketing design software.

• Creative, organised, and detail-oriented, with good project coordination and analytical skills.

• A genuine interest in education and a passion for supporting learners’ growth.

• Able to work independently and collaborate effectively with internal teams and external partners.